participation, duration of interaction
Social network
J.Barns
population of people /
organizations related to social
relations
joint labor activity, cooperation,
informational exchange, friendship of
interest
Virtual community
Internet communities
М. Кастельс
Network community
М. Грановеттер, Б.
Латур, Дж. Урри
integration of users of
communication networks with
similar interests or activities in
the Internet space
General discourse with prolonged and
emotional involvement in the process of
communication, the formation of a web
of personal relationships, conducting
joint activities with the help of computer
network tools
From technical point of view, the networked social community is traditionally described as a
component of Internet services, information Web-resources, actions of participants and message
communication.
In our view, social media is more about communication, and networking is more about a virtual
platform for sharing experience, learning and skills development. So, according to Sergodeyev V. a,
social network is an interactive multi-user website, the content of which is filled by the participants of
the network (individual texts, photos, videos, audio and video files, audiobooks, databases) [6]. At the
same time, users are integrated into the Internet community on the provided technical platform, if there
is a common public discourse in the communication.
Network community as a special kind of social associations is not just a long–term and emotional
involvement in the process of communication of a set of communities of people with similar activities
or interests, it is conducting joint activities with the help of computer network tools.
The foundation of such integration is the "common knowledge", shared by the majority of community
members and containing ideas about this community, norms of interaction, value-semantic images [7;
12].
The network community is often a self-managed, flexible, but at the same time poorly managed
system. Raising the issue of increasing the manageability of the network community may seem
redundant. However, if we turn to the theories and models of management as a systemic phenomenon,
new resources influencing educational processes will be discovered.
Since the governance is a function of organized systems, within the framework of this discussion,
an interesting situation highlights certain social dimensions, functions, management features that are
authentic to online community.
From this point of view there is an interesting Mukanova S.D.'s monograph, where the review of the
theoretical provisions reveals management as a social phenomenon [8;56]. In particular:
- Self-government is considered as a type of social activity (Gladkikh I. V.);
- The philosophy of influence is replaced by a philosophy of reflective management, interaction and
collaboration (Konarzewski Y.A.).
Analyzing different approaches, the author focuses on the position that will be the starting point for
us: the process of managing any systems is reduced to motivating people's behavior and stimulating their
actions and activities [7; 56].
A subculture of the pedagogical network community is formed in Kazakhstan. The social network, a
relatively new form of organization of professional communication, becomes a part of the educational
infrastructure, and its importance cannot be underestimated.
In relation to the management of network communities, two types of resources are important for us:
actual (real) and potential, in turn, including organizational, educational-methodical, motivational.
Current network community management resources
The possibilities of network communities are used in the creation of a single educational space of
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the country. The evidence of this is the organization of the network community on the website of JSC
"NCPC" Orleans " (table 2).
Table 2-Portrait of the network pedagogical community on the website "Orleu"
Options
Description of the option
Control system
Department of Innovation and Public Relations of JSC "National Center
for Professional Development "Өrleu", further Administration
мoderators of directions
The name of the
community
http://forum.orleu-edu.kz/ - pedagogical community of JSC National
Center for Professional Development "Өrleu"
Target audience
Pedagogical workers of the pre-school educational system of the Republic
of Kazakhstan, audience members of advanced training courses of JSC
NCPD "Өrleu"
Ways and means of
organizing
interactive
communication
Rules of work of the JSC "NCPD "Orleu"
Forum structure by types of courses and rubrication
Тhe presence responsible people in the branches of «Orleu» - curators of
programs
Ways to motivate site
visitors to productive
interaction
(note
"
highlights»)
Educational elements of the content of educational programs for preschool
workers on the issues of the network community
Advertisement of the network community of JSC «NCPD» Өrleu»
Training audience members to registrate at the forum in the framework of
the technological module
Stating a common problem, question , that requires a joint solution by
coaches
Specificity of the network
community
Corporate educational website
The possibility of intracorporate and international communication
The portrait of the network community illustrates the structural and organizational resources of
professional training throughout life.
Content in the network is created and transformed by the pedagogical community itself, at the same
time the management system seeks to direct this process through the rubrication of Internet forum and
moderation, and looks for ways of making it interesting and exciting.
The network, being an organizational resource, structures the educational space. It focuses on the
ways of influencing various professional platforms.
Users coordinate and cooperate actions for mutual benefit on the basis of the use of social capital
- a resource of trust, tolerance, reciprocity. They are provided with the possibility of synchronous
and asynchronous communication, access to information content and the ability to manage it. Self-
presentation, self-identification happens because of participation in discussions and creation of own
themes.
Recently, one more resource has received a powerful development. This is educational and
methodological support of course and post-course work resource, that motivates teachers to participate
in networked communities.
Standard programs for professional development of pedagogical staff of pre-school organizations,
approved by the decree of the Ministry of Education and Science of the Republic of Kazakhstan
(Decree No. 92 of 28.01.2016 "On the approval of educational programs for advanced training courses
for teachers of pre-school, secondary, supplementary, and special education") and implemented in
Karagandy Institute for Advanced Training of educators, contain motivational resources that encourage
teachers to be active in the Internet network.
In the Typical educational programs for professional development of pre-school organizations, there
are general end-to-end content elements: the teacher's ICT competence in the context of the systemic
renewal of the content of education, the use of ICT in training and education of dossiers, the methodology
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of distance learning, new forms of distance learning content (screencasts, podcasts, webinars) Mobile
and SMART-training.
Each of the elements "works" for the development of ICT competence of teachers of pre-school
organizations – audience members of courses. These elements are localized in the authentic structural
components of the curriculum, such as: the subject of independent works of audience members, the
subject of project works, technological and variable modules (Table 3 ).
Table 3 – Correlation of the end-to-end educational elements of typical programs for the improvement
of professional skills of teachers of pre-school organizations with universal competencies
Types of competence
Content of training elements on the organization of the Internet community
Information-intellectual - Information and educational technologies Intel "Education for the future"
of the XXI century. Use of Google services in training.
- Acquaintance with international telecommunication projects, Kazakhstan
networked educational communities, educational portals and analysis of
their work
- Basics of working with educational portals and professional pedagogical
network communities, placing their own educational resources on the
Internet
Instrumental and
operational
Use the Internet to create a networked community and conduct a forum
Technologies for designing educational content for preschool children by
means of standard software training
Social
Basics of interaction in networked pedagogical communities
nteraction of teachers in the Internet community as a condition for the
development of professional competence
Basics of working with educational portals and pedagogical network
communities, placing their own educational resources on the Internet
The content of these elements of the program of the courses takes the audience members out of the
actual educational activity under the guidance of the teacher, as it helps them to expand the horizons of
professional activity in the post-course period and continue working on the personal growth program.
On the technical and social base of the website JSC "National Center for Professional Development
"Өrleu" teachers of pre-school organizations are given the opportunity to create their virtual "selfs", to
communicate in the professional space, to present the results of their research and implement strategies
for updating the content of education.
This manifests a contextual approach to professional development.
Potential resources for managing the network community.
1. Motivational resource
Management of the network community involves initiating the participation of teachers in the
intellectual agenda of the education system.
The driving force behind the development and support of the network activity of teachers in this
direction is the contradiction:
The educator joins the community created and acting according to certain rules, the management
system seeks to increase the impact of network interaction in accordance with the common goals
and strategies for the development of education, at the same time, members of the community, are
realizing personal preferences and freedom of choice, tend to view the community more as a form of
communication, association of interests and self-expression.
The goal is to ensure the oncoming movement, balance and harmony of internal and external
motivation.
Expected result: formation of a personal brand and competitiveness of a modern Kazakhstan teacher.
2. Organizational and methodical resource
For moderators of the community, who are entering into network relations, important to create a point-
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to-point interaction with Internet users, to position the strategic tasks of the educational development,
on the base of basic and professional needs of teachers. The condition of influence and authority of
moderators in the Internet space is information competence and readiness for continuous interaction.
Traditional types and forms of methodical work with educators can be claimed by the network
community, this placement and expert discussion of the contest materials, holding seminars, olympiads,
online meetings within the group, etc.
Management specialists need to learn to conduct with the teachers a serious, personal, targeted
dialogue or polylogue, to talk with meanings. Write and recommend what they believe in themselves.
The goal is to train a network moderator who can be involved in active forms of social behavior in
the network and act as a conduit for the actual pedagogical ideas of the Extension Programs.
Expected result: popularization of probabilistic models of professional behavior and image of the
reflecting teacher.
3. Educational content as a resource
Network communities can be the criteria for the activity of professional users, the popularity of
certain sites, the quality of the operation of control systems, etc. But, most importantly, they discuss
the pressing problems that are significant from the standpoint of the practice of each particular teacher
and the education system as a whole. Networking communities can support the mass introduction of
innovative teaching methods and education, disseminate electronic innovation resources, receive or
provide advisory support.
The main function of the moderator is to be an active participant in the process of accumulation,
transformation of content and exchange of various resources.
The goal: strengthening the influence of moderators and trainers on the formation of the content of
the network community, taking into account the strategies for the development of education.
Expected Result: Applied nature of the topic of networked educational content with a long-term
effect.
Using a set of resources of network interaction will allow to influence educational processes in the
long-term / strategic direction, and, as a result, to obtain an ideal balanced management result.
The main function of the moderator is to be an active participant in the process of accumulation,
transformation of content and exchange of various resources.
Monitoring the functioning of the network of educators of pre-school education on the website of the
Karaganda branch of the "National Center for Professional Development "Oleu"" shows that the growth
in activity is more due to the placement of the current educational content (in-demand training materials
for practical use) (Table 4.) .
Table 4 – Statistics of activity of the network Internet community of audience members of short-term
courses of Professional training - teachers of preschool and primary education for 3 years
Category of
members of
the online
community
Total number
of listeners
(for 3 years)
Number of
forum topics
Number of
Views
Number of
responses /
feedbacks
View-to-
responses ratio
(1 response
count views)
Teachers of
preschool
education
22
22420
98
229
Primary school
teachers
28
60601
160
378
Note
* December 2017 data
At the same time, there is not enough self-presentation and self-positioning of personal achievements
of users, extensive discussion discussions. Peaks of user activity are observed in the period after the
completion of the course preparation and placement of new material announced at post-course support
events.
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CONCLUSIONS
Thus, the prospects for the development of the network community are obvious: as a stable and
constantly updated system, it itself becomes a resource and part of the pedagogical subculture.
Professional virtual communication is not a tribute to fashion, rather it is a trend, for the support
of which a complex of organizational and methodical resources is needed. The balance of external
management and self-management of the network community is achieved through common goals,
reliance on creativity and creativity of users, opportunities for self-presentation and self-positioning of
personal achievements.
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