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Глава шестам

"Advertizing Age", 19. II. 1973, p. 64.



2 "What a Multinational Company Is". — "New York Times", 19. VI 1972

8 "International Advertiser 10", N 1, 1969, p. 25.

  • "The Uncertain Mirror", Report of the Special Senate Commit­
    tee on Mass Media, vol. 1. Ottawa, 1970, p. 246.


  • "Advertising Age", 27. III. 1972.

  • "Broadcasting", 1. IX. 1969.

7 "Who's Where Around the World", Printers' Ink (now Market­
ing/Communications), 9. VI. 1967, pp. 21—30.


8 Ralph Leezenbaum. JWT: Mystical Melding of the Swinging
and the Staid. — "Marketing/Communications", III. 1970, pp. 22—
30.

"White House Branch of J. Walter Thompson?" — "Broad­


casting", 24. II. 1969, p. 36.


» "The Financial Times1*, 17. X. 1969.

* "Profile of Agencies Around the World", — "Printers' Ink"
(now "Marketing/Communications"), 9. VI. 1967.


11 Robert P. Knight and John D. Stevens. Articles on Mass Com­munications in U. S. and Foreign Journals, a Selected Anno­tated Bibliography. — "Journalism Quarterly 47", N 1, 1970, pp. 198—199.

13 Marcel Niedergang. Double—Edged Reform for Perusian
Press. — "Le Monde", 1. IV. 1970, p. 3 (еженедельное издание на
англ. языке).


14 "Profile of Agencies Around the World".

u "Public Relations Quarterly", Winter 1970—71.

14 William A. Durbin. International Public Relations. — Cur­rent Thoughts in Public Relations: A Collection of Speeches and Articles. New York. 1968, pp. 120—121.

l1 "International Public Relations». cGallatin International Bu­siness Aids" VI. 1967.

18 "Public Relations Today". — "Business Week", 2. VII. I960,
p. 42.


19 Fritz Macklup. The Production and Distribution of Knowledge
in the United States. Princeton, 1962, p. 271.


*° "Public Relations Today", p. 41.

n Hugh С Hoffman and Robert C. Worcester. The International Scene: A Review of Current Practices. — "Public Relations Quar­terly 13", N 1, 1968, pp. 12, 17.

и "Public Relations Today", p. 42.

13 "International Public Relations, Gallatin International Bu­siness Aid»", VI. 1967.

M Harry Muller. Latin America: How U. S. Prestige Stack Up. — "Public Relations Journal 22", N 6, 1966, p. 20.

* Hill and Knowlton International, Handbook on International
Public Relations. New York, 1968.


M Arthur Reef. The Satellite Beams Its First PR Programm. — "Public Relations Jornal 25", N 11, XI. 1969, p. 17.

27 T. J. Ross. Some Observations on Public Relations Progress. — "Perspectives in Public Relations". Norman, 1966, p. 20.

" "Gallup Organisation". — "International Opinion Trends". Princeton,

14



* Arikur С. NteUen. Greater Prosperity Through Marketing
Research: The First 40 Years of the A. G. Nielsen Company. New
York, 1964, p. 34.


*° Bradford's Directory of Marketing Research Agencies and Management Consultations in the United States and the World, 1965—1966, Fairfax, p. 44.

n V. Lewi* Bassie. Question That Survey. — "Illinois Business Review 10", N 11, 1953, p. 2.

** Edith Marie Bforklund. Reseach and Evaluation Programs of the U. S. Information Agency and the Overseas Information Center Libraries. — "Library Quarterly 38й, N 4, X. 1968, p. 414.

83 Robert C. Atbrook. Europe's Lush Market for Ad vice—Ameri­can Preferred. — "Fortune", VII. 1969, pp. 128, 131.

M Henry Gtniger. Westerners Filling a Technology Gap in Alge­ria. — "New York Times", 24. VI. 1971.

86 D. S. Greenberg. Consulting: U. S. Firms Thrive on Jobs for European Clients. — "Science", 29. XI. 1968, p. 986.

» Ibid., p. 987.

r Clem Morgello. The Stock Market's Foreign Market. — "News-week", 27. I. 1969, p. 82.

* New York Stock Exchange Directory, 1969. New York, pp. 697—

w Tom Sutton. A Profits* Prophet. — "International Advertiser 10", N 2, 1969, p. 6.

40 Robert Sarnoff. Toward a Global Common Market of Commu­nications (Речь, произнесенная перед сотрудниками Американской торговой палаты во Франции и членами Американского клуба в Париже. II. 12. 1970).

Глава седьмая

1 Pete Drueker. The Age of Discontinuity. New York, 1968, p. 276.

* Ibid.

Ibid., p. 277-278.



« Edward H. Can. The New Society, Boston, 1957, p. 53.

6 Daniel Bell. The Balance of Knowledge and Power. — UMIT
Technology Review", VI. 1969, pp. 43—44.


e "New York Times", 5. VIII. 1970.

7 "Loa Angeles Times", 21. IX. 1970.

8 Staughton Lynd Again — Don't Tread On Me. — "Newsweek",
6. VII. 1970, p. 31.


8 Theodore Roszak. The Making of Counter Culture, New York. 1969.

w "Advertising Age", 8. VI. 1970, p. 44.

11 "New York Times", 14 and 21. XI. 1969.

14 "Вопросы, поднимаемые мною сегодня, должны были быть подняты теми американцами, которые традиционно считают, что зашита свободы слова и свободы печати есть область их особой от­ветственности". "New York Times", 14. XI. 1969.

u Raymond В. Nixon testimony before the Senate Subcommittee on Antitrust and Monopoly. Washington, pp. 2841—2842.

u BryceRucker. The First Freedom, Carbon dale, 1968, pp. 140—157.

u "The Rich Rewards of Pioneering...", Television, HI, 1968, pp. 27—51.

116

M "New York Times", 21. XI. 19R9.

17 "Rich Rewards...", pp. 27—51.

18 Arthur C. Nielsen. Greater Prospects Through Marketing Re­
search, address before the Newcomen Society. Chicago, 30. IV.
1964.


19 /. K. Galbraith. The New Industrial State. Boston, 1967.

80 William Haley. News and Documentaries on U. S. Television,
Survey of Broadcast Journalism, 1968—69. New York, 1969, p. 60.


81 "New York Times", 14. XI. 1969.

** "Broadcasting", 15. IV. 1969, pp. 23-26.

28 Ibid.

84 "Television Age", 23. IX. 4968, p. 29.

M Ibid., p. 29.

* "Broadcasting", 31. VIII. 1970, p. 57.

87 "Variety", 19. XL 1969, p. 1.

88 Ibid., p. 47.

*• Edwin Diamond. New York. 10. V. 1971. 80 "Variety", 29. VII. 1970, p. 1. и "Variety", 31. XII. 1969.

82 "New York Times", 27. VI. 1970.
88 "Los Angeles Times", 28. VI. 1972.
84 "New York Times", 24. VIII. 1970.
86 "Los Angeles Times", 20. IX. 1970.


M Jules Witcover. Nixon Fall Campaign Strategy Takes Shape. — "Los Angeles Times", 24. VIII. 1972.

4 Richard Halloran. Tactics Disputed In Fight To Win Release of P. O. W.'s. — "New York Times'*, 7. VI. 1971.

88 "New York Times", 20. XI. 1969.

89 "Modern Communications and Foreign Policy". Washington,

1967, pp. 60—61.

40 Richard M. Freeland. The Truman Doctrine and the Origins of McCarthyism. N. Y., 1972, p. 89.

a "The Future of United States Public Diplomacy", Washington,

1968, p. 4.

42 Stuart Symington. Congress1 Right to Know. — "New York Times Magazine*, 9. VIII, 1970, p. 7.

48 Richard L. Tobin. The Coming Age of News Monopoly. — "Sa­turday Review", 10. X. 1970, p. 51.

44 "New York Times", 23. XII. 1972.

46 "New York Times" 20. XII. 1972.
48 "New York Times1*, 23. XII. 1972.


47 "New York Times", 9. X. 1970,

48 "U.S. Government Information Policies and Practicies —
Problems of Congress In Obtaining Information From the Executive
Branch", part 8. Washington, 1972, p. 2940.


49 William S. Moorhead. Congressional Record, 25. X. 1972,
pp. E 8940-8941.


Глава восьмая

1 Harold Lasswell. Policy Problems of a Data—Rich Society. — "Information Technology in a Democracy". Cambridge, 1971, pp. 187— 197.

* John С Merlll and Ralph L. Lowenstein. Media Messages and Men. New York, 1971, pp. 260*261.

816

  • Stuart Umpleby. Citizen Sampling Simulation: A Method for
    Involving the Public in Social Planning. — "Policy Sciences Г,
    N 3, 1970, pp. 361—375.

  • "Minerva: A Participatory Technology", исследовательский
    проект, представленный Центром политических исследований На­
    циональному научному фонду (1. II. 1971 г.)

5 James W. Garey and John J. Quirk. The History of the Future, in Communications Technology and Social Policy. New York, 1973. * Sackman. Mass Information Utilities, p. 52.

7 Morry Roth. Pie—In—Sky Cable TV Comes Down to Earth:
Hitch Now Is Capital. — "Variety", 24. V. 1972, p. 38.

8 Raff Let Smith. CATV: Its Impact On Existing Technologies
and Institutions. — "Communications Technology".

* Lee Metealf. United States Senate. — "Congressional Record",


28. VI. 1972, S. 10432-10446.

10 "Congressional Record", 30. III. 1972, pp. E 3169—3175.

11 Thomas De Baggio. Corporate Secrecy: Issue for the Seventies.—
"Nation", 28. II. 1972, p. 267.

12 Robert Boguslaw. Systems of Power and Power of Systems. —
"Information Technology", pp. 427—428.

18 George Kozmetzky and Timothy W. Ruefli. Newer Concepts of
Management, Profits, Profitability. — "Information Technology",
New York, 1972, p. 91.

14 Boguslaw. Systems of Power..., p. 429.

16 Carey and Quirk. History of the Future.

19 Edwin B. Parker. Assessment and Control of Communications
Technology. — "Communications Technology".

17 Edwin B. Parker. On-Line Polling and Voting. — "Planning
Community Information Utilities". New York. 1972.

18 "Los Angeles Times", 15. III. 1972.

19 Stanley E. Cohen. Contrary To Some Fears, Madison Ave. Is
Safe and FTG Hearings End. — "Advertising Age", 22. XJ. 1971,
p. 452.

80 „Когда я попытался получить экземпляр протокола слуша­ний, то Федеральная торговая комиссия уведомила меня, что я могу ознакомиться с текстом в офисе комиссии в Вашингтоне (я живу в Калифорнии) или купить экземпляр у „Алдерсон репортинг ком-пани44, заплатив за него несколько сот долларов".

и Michael Tamer. The Sick Society: An Economic Examination. New York, 1971.

M Lasswell. Policy Problems, p. 191.

83 John Curley. "The Future of American Capitalism. — "Quar­terly Review of Economics and Business", XII. 1972, pp. 15—16.

24 Peter Kthss. Nixon, In Church, Praised By Peale As A Peace­maker. — "New York Times", 27. XI. 1972.

Часть II Глава первая



1 Immanual Wallerstein. "Class-Formation in the Capitalist
World Etfonomy". Toronto, August 18—25, 1974, p. 1—2.

2 David Ogilvy. "Confessions of a Magazine Reader". — "Reader's
Digest promotional brochure", September 1974.

* William H. Read. Transnational mass media. To be published.



817

  • EUmbetk Fox de Cardona and Luis R amir о Beltran. Towards
    the Development of a Methodology to Diagnosis (sic) Public Comma*»
    aications Institutions. Cologne, September 1—4, 1975, p. 29.

  • David Kunzle. "Introduction to the English Edition"

Ariel Dorman and Armand Mattelart. How to Read Donald Duck: Imperialist Ideology in the Disney Comic. New York, 1975, p. 14.

* Raymond B. Nixon. Education for Journalism in Latin Ame­
rica. New York, Council on Higher Education in the American Repub­
lics, Institute of International Education, 1971.

7 Leroy Pope. Business Schools Go Multinational. — "San Diego
Evening Tribune", August 15, 1975, Section A—15.

8 Karl P. Savant. The Potential of Multinational Enterprises
as Vehicles for the Transmission of Business Culture. — Karl P. Sou-
fant and F. G. Lauit (Eds). The Politics of Multinational Enterprises.
Frankfurt, in press.

9 Rita Cruise O'Brien. Domination and Dependence in Mass
Communication: Implications for the Use of Broadcasting in Develop­
ing Countries. ICD Discussion Paper № 64. Brighton, University of
Sussex, Institute of Development Studies, October, 1974.

10 Juan E. Corradi. Cultural Dependence and the Sociology of
Knowledge: The Latin American Case. — International Journal of
Contemporary Sociology, 1971, 8 (1), pp. 35—55.

11 Ibid.

" "Time", June 30, 1975, pp. 55—56.



18 Dave Anderson. Malaysian Promoter Has a Way With Money.-*
"International Herald Tribune», June 27, 1975.

14 Evelina Dagnino. Cultural and Ideological Dependence! Building a Theoretical Framework. — F. Bonilla and R. Clrling (eds.), Struggles of Dependence. Stanford, 1973.

" Ibid.


19 Tilford Gainet. Economic Report. New York, 1975.

17 Hamid Moulana. Trends in Research on International Commu­
nication in the United States. — "Gazette (Amsterdam)", 1973, vol.
19 (2), pp. 79—90.

18 Glen H. Fischer. Public Diplomacy and Behaviorial Sciences.
Bloomington, 1972, p. 7.

19 Ibid.

20 Ibid, p. 8.

21 Ibid, p. 44.
M Ibid, p. 20.

* Wilson P. Dizard. Which Way to the Future — "USIA Commu­nicator" 1973, vol. 1 (4), July, pp. 11—13.

44 "Control of the Direct Broadcast Satellite: Values in Conflict". Palo Alto, Program on Communication and Society, 1974.

48 "International Information, Education and Cultural Rela­tions: Recommendations for the Future". Washingtin, D. С George­town University, Center for Strategic and International Studies. 1975, p. 12.

Глава вторая

1 John S. Knight. World Freedom of Information, Speech pre­sented in Philadelphia, April 16, 1946. Published in "Vital Speeches'1, 1946, vol. 12, pp. 472-477.

Ill

* Palmer Hoyt. Last Chance, Speech delivered bevore the Jack-
eon County Chamber of Commerce, Medford, Oregon, Sept. 18,1945. —
"Vital Speeches", 1946, vol. 12, pp. 60—62.


8 James Lawrence Flay. A Free Flow of News Must Link the Nations. — "Free World", 1944, vol. 8 (2), p. 168.

  • "Business Week", August 4, 1945, pp. 32, 34, 41.

  • Quoted in "Charted for a Free Press". — "Newsweek", De­
    cember 11, 1944, p. 88.


  • "Department of State Bulletin", 1946, vol. 14, (344), Febru­
    ary 3, p. 160.


1 Quoted by John S. Knight, op. cit., p. 476.

8 Report of the United States Delegates to the United Nations Conference on Freedom of Information. U. S. Departament of State Publication 3150, International Organization and Conference Series 111. 5. Washington, 1948.

* John $. Knight, op. cit., pp. 472—473.

10 Kirk H, Porter and Donald Bruce Johnson. National party platforms, 1840-1964. Urbana, 1966, pp. 404, 413.

u Congressional records, 90-th Congress, 8044 : 58, Stat. (pt. 2), 1119.

и "The New York Times", November 29, 1944.

w "Editor and publisher", December 2, 1944, p. 7.

w "The New York Times", November 29, 1944.

4 "Editor and publisher", April 21, 1945, p. 15.

u Report of the United States delegation to the Inter-Ameri­can Conference on problems of war and peace (Mexico City, Mexico, February 21 — March 8, 1945). U. S. Departament of State Publica­tion 2497, Conference Series 85. Washington, 1946, p. 21.

17 Proposed educational and cultural organization of the Uni­ted Nations. U. S. Departament of State Publication 2382. Washing­ton, 1945, pp. 5—7.

" Luther H. Evans. The United States and UNESCO; A Summary of the United States delegation meetings to the Constitutional con­ference of the United Nations Educational, Scientific and Cultural Organization, in Washington and London, October — November 1945. New York, 1971, p. 11.

19 Report of the United States Comission for the United Nations Educational, Scientific and Cultural Organization to the Secretary of State, 1947.

m Llewellyn Whtte and Robert O. Leigh. Peoples speaking to peoples. A Report on International Mass Communications from the Commision on freedom of the press. Chicago, 1946.

tt First session of the General Conference of the United Nations Educational Scientific and Cultural Organization, Paris, November 19 — December 10, 1946. Report of the United States delegation, with selected documents. Washington, 1947, p. 17.

** Resolution 2/9 of June 21, 1946, Economic and Social Coun­cil Official Records (I-et year, 2-nd Session). New York, № 8, p. 400.

  • Yearbook on Human rights for 1947. New York, 1949, p. 439.

  • Ibid.

» William Benton (Chairman, United States delegation to the freedom of information Conference), Address delivered before the Anglo-American press Club, Paris, April 7, 1948, pp. 518—520.

M "Accomplishments of the United Nations Conference on Free­dom of State*) 1948, I (3), June.

119

OT United Nations documents, E/Conf. 6/79 and E/ 1050, August 28, 1948.

38 John B. Whitton. The United Nations Conference on Fre­edom of Information and the movement against international propa­ganda.— "American journal of international law", 1949, 43 (January), p. 76.

w "Economist", May lt 1948, p. 701.

80 Thomas Guback. The international film industry. Bloomington,
1969.


81 Kaarle Nordenstreng and Tapio Varis. Television traffic —
a one-way street? "Report and Paper on Mass Communication**,
№ 70, Paris, UNESCO, 1974.

82 Herbert I. Schiller. The Mind Managers. Boston, 1973.

88 Robert D. Leigh. Freedom of communication across national boundaries. — "Educational Record", 1948, 29 (October), p. 382.

84 Ibid.

86 Report of the working group on direct broadcast satellites on the Work of Its fourth session. A/AC, 105/117. New York, June 22, 1973, Annex I, p. 1.

96 UNESCO declaration of guiding principles on the use of sa­tellite broadcasting for the Free flow of information, Spread of educ­tion and Greater cultural exchange. Document A/AC, 105/109, 1972 (mimeographed).

8* Frank Stanton. Will they stop our satellites? — "The New York Times", October 22, 1972.

88 Ibid.

w Earl h. Vance. Freedom of the press for whom? — "Virginia Quarterly Review", 1945, 21 (Summer), pp. 340—354.

40 John Scalt, U. S. delegate to the United Nations. Speech
before the General Assembly. — "The New York Times", December 7,
1974.


41 "The New York Times", November 23t 1974.
« "The New York Times", December 12, 1974.


43 Final recomendations of the Helsinki consultations. Helsinki,
1973, p. 15.


44 Conference on security and cooperation in Europe, Verbatum
Records, Part I, CSCE/I/PV. 5, Helsinki, July 5, 1973, Sir Alec
Douglas Home.


46 Urho Kekkonen. "The free flow of information: towards a re­consideration of national and international flow of television program­mes. University of Tampere, May 21, 1973.

Глава третья

1 Kaarle Nordenstreng and Herbert I. Schiller. Helsinki: the
new equation. "Journal of Communication", 1976, 26 (1), pp. 130—
134.

2 Analysis of problems and table of objectives to be used as
a basis for medium — term planning (1977—1982). Document 18 c/4.
Paris, UNESCO, 1974, p. 28.


8 Leonard H. Marks. International conflict and the free flow of information. — "Control of the direct broadcast satellite: values in conflict". Palo Alto, 1974, p. 66. 4 Ibid., p. 68.

  • Frederick W. Prey. Communications and development. —
    Ithiel de Sola Pool et al (Eds.) Handbook of communications. Chi­
    cago, 1973, p. 400.


  • "Statistics on radio and television» 1950—1960" and "Statisti­
    cal Yearbook, 1962". Paris, UNESCO.


7 Iskandar Alisfahbana. 'Technology and development", paper
presented at International Broadcast Institute general meeting.
Mexico City, September 1—5, 1974.


8 Nicholas Gamham. "Trojan horses: some socio-political impli­
cations of communication technology", paper presented at Internatio­
nal Broadcast Institute general meeting. M exit о City, Sept. 1—5,1974.

Raymond Williams. Television: technology and cultural form.


London, 1974, pp. 13, 19.


10 Dallas Smythe. After bicycles what? 1973 (mimeograhed).

11 N. Garnham, op. cit.

12 Barry Commoner. The closing circle. New York, 1972, pp. 266—
267.


13 Stanton A. Glantz and Norm V. Albers. Department of defence
reserch and development in the university. ''Science", 1974, 186
(4165), p. 706.

14 Ibid., p. 710.

lb Herbert I. Schiller. Mass communication and American empire. New York, 1969.

14 Joseph N. Pelton. INTELSAT: politics and functionalism. Mt. 1974, p. 158.

17 N. Garnham, op. cit.

18 David Dickson. Alternative technology. Glasgow, 1974.

" John Lent. "Mass media in the developing world: four conun­drums", paper presented before the International Association for Mass Communication Research. Leipzig, September 12—20, 1974, p. 4.

30 Nicholas Wade. Green revolution II. Problems of adapting a western technology. — "Science", 1974, 186 (4170), pp. 1186 — 1192.

a "The international herald tribune", March 23 — 24, 1974.

83 Tabtta M. Powledge. Dangerous research and public obliga­tion. — "The New York Times", August 24, 1974.

23 Leon R. Kass. The new biology: what price relieving man's estate? — "Science", 1971, 174 (4011), pp. 779—788.

u Ibid., p. 786.

86 И amid Mowlana. The multinational corporation and the diffusion of technology. A. A. Said (Ed.). The new sovereigns: multinational corporations as world powers. New Jersey, 1975, p. 83.

86 Kathleen Teltsch. Space plans frustrate the have — nots. — "The New York Times", May 14, 1972, p. 13.

27 Gunnar A dler-Karlsson. The political economy of east — west — south cooperation (unpublished manuscript from Wiener Institut fur Internationale Wirtschaftswergleichs), 1974, p. 57.

** Prantz Fanon. The wretched of the earth. New York, 1965, pp. 253—255.

M D. Smythe, op. cit.

30 Iskandar Alisfahbana, op. cit., p. 10.

31 Juan E. Corradt, Cultural dependence and the sociology of
Knowlenge: the Latin American case. — "International journal of con­
temporary sociology", 1971, 8(1), pp. 48—49.


38 Голосование по этому поводу в ООН н ЮНЕСКО в 1973 и 1974 гг. неизменно приводило к тому, что Соединенные Штаты ока-

821

вывались в почте полной изоляции. В докладе, отражающей аме­риканскую позицию, отмена лог ь1 "Настаивая аа том, чтобы не было никакого международного соглашения, Соединенные Штаты оказа­лись в изоляции, а в некоторых странах к ним стали относиться даже враждебно. Позиция США по этому поводу не встретила поддержки ни в одной стране, даже из числа тех, которые высоко ценят свобод­ный поток информации и идей" (Paul L. Lasktn and Abram Chayes. A brief history of the issues. In: "Control of the direct broadcast satel­lite: values in conflict", op. cit., pp. 3—14).

88 Edwin B. Parker. Technology assessment or institutional changes? — G. Gerbner, L. Gross and W. Melody (Eds.). Communica­tions technology and social policy. New York, 1973, p. 541.

84 "Science", 1975, 188 (4185), p. 213.



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