Материали
МАТЕРИАЛИ ЗА XX МЕЖДУНАРОДНА НАУЧНА ПРАКТИЧНА КОНФЕРЕНЦИЯ
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| МАТЕРИАЛИ ЗА XX МЕЖДУНАРОДНА НАУЧНА ПРАКТИЧНА КОНФЕРЕНЦИЯ ★ 17 - 25 март, 2023
141 originated. These centers began to have an influence on public life relocating social efforts into new planes. They had been using effectively modern power technologies through the production and promotion of short-term "value signals" - ideas, messages, slogans, forming situational sympathies. The public authorities did not notice that the "field" of competition had been changing from industrial technologies and tangible assets to intangible ones – the management of content, standards, social technologies, media technologies, technologies of authority implemention and advertising technologies. The moment of transition to a different content of activity was not captured, when a correctly constructed authority composition, capable elites, people who see the future, large-scale own projects, and the government's self-determination as a self- contained competitor give rise to GDP growth "automatically," as material things become a common derivative of the quality use of new technologies for authority implementation. But the public authorities focused on secondary components (current salaries, pensions, investments, the economy), continuing out of habit to rely on the gradually disappearing advantages formed during the Soviet era: identification with the state and totalitarian privilege. The Ukrainian system of public administration and management had been gradually losing its capacity and ability to explain to the citizens in a simple, easy and accessible way about what, how and when it had been doing, and who had been personally responsible for it. Sometimes, in practical reality, government officials couldn`t even explain to themselves the logic of certain actions (emergence of programs, principles of resource allocation, etc.). The reason for this is the techniques of authority implementstion: the old ones do not work, the new ones are not mastered. As a result, the current public authority was unable to stay in their niche - working with the people (population), developing and promoting strategies, programs, projects and had been losting their core value that defined them as authorities: the |