15. Use method of five Ws to formulate a suitable subject for research by narrowing the topic “Market
Economy”.
MARKET ECONOMY
Who? What? Where?
When? Why?
16. The subject for research may be actually arrived at by a combination of two of the methods you have
learnt, for example, subdividing and free association. Doing so, formulate the subject for your research by nar-
rowing general area you are interested in.
?
? ? ? ? ?
CASE STUDY
A WRITTEN RESEARCH PROPOSAL
Title
The influence of Thai culture on employee involvement.
Background
Involving employees in the decision-making of their employing organisations has been increasingly popular in
Europe and North America in recent years. The influx of American organisations into Thailand has meant that similar
approaches are being adopted. However, this assumes that Thai employees will respond to these techniques as readily as
their European and American counterparts.
Doubts about the validity of these assumptions derive from studies of Thai national culture (Komin, 1990). Using
Rokeach’s (1979) conceptual framework, Komin characterised Thai culture in a number of ways. I have isolated those
that relate to employee involvement. These are that Thais wish to:
a. save face, to avoid criticism and to show consideration to others;
b. exhibit gratitude to those who have shown kindness and consideration;
c. promote smooth, conflict-free interpersonal relations;
d. interpret ‘rules’ in a flexible way with little concern for principles;
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