Read the text and match the paragraph headings to the

80 
D. The situations in which a cover letter is required.
E. A cover letter preparation.
F. Letters of inquiry and letters of application.
1.5. Answer the questions on the text: 
A. What are the two situations in which you might need a resume 
and a cover letter? 
B. What can spoil even the most impressive career achievements? 
C. What should you do if your cover letter is a follow-up? 
D. What information should you include in both types of cover let-
ters? 
E. What is the main advantage of a cover letter over a resume? 
F. Whom should cover letters be addressed to? 
1.6. Summarize the main ideas of the text using Activity IV as 
a plan. 
BI for Recruitment(1) 
1. There are at least two situations in which you will need to pro-
vide a cover letter and resume. One is when applying for a job. Howev-
er, when you apply for a business loan you may also be asked for a re-
sume. After all the bank wants to gauge whether or not you have the 
experience and talent to make the business a success. 
2. Your job is to summarize, highlight, and organize your experi-
ences and skills so that it is easy for an employer or loan officer to see 
what you have to offer. There are guidelines available to help you for-
mat your resume and cover letter in an organized and effective manner. 
Even the most impressive professional experiences can come across 
poorly if they are displayed on an unorganized resume. Initially, em-
ployers spend an average of less than one minute looking over a re-
sume, so you need to sell yourself well by having a resume that stands 
apart from the rest. A resume is your first impression to a potential em-
ployer. During a job search, it is the most important tool you can use to 
get your foot in the door for an interview with a desired employer.

81 
3. When sending a resume to an employer, it is often appropriate 
to include a cover letter. The purpose of a cover letter is to introduce 
yourself, explain your reason for contacting the employer, and to sell 
yourself as a desirable candidate for employment. A cover letter may be 
your first contact to an employer, or it could be a follow up from a pre-
vious meeting. If it is a follow up, remind the employer about your in-
teraction to help him or her recall the original meeting. 
4. A cover letter should explain your reason for contacting an em-
ployer. There are two types of cover letters: letters of inquiry and letters 
of application. A letter of inquiry is written when you want more in-
formation regarding potential job openings. A letter of application is 
written when you know specifically which position you would like to 
obtain and to inform an employer of your qualifications for employ-
ment. In both types of letters, you should include information that you 
already know about the employer and/or position and why you are in-
terested in working for the company. This shows your interest and 
demonstrates that you have taken the time to research the company. 
5. A cover letter should be used to sell yourself more effectively to 
a potential employer. In a resume, you have limited space to outline 
yourself and your experiences. In a cover letter, you have much more 
space to highlight your skills and what you can contribute to the com-
pany. You can use the letter to expand upon your best qualities or most 
important experiences or achievements. You can also emphasize infor-
mation that di-rectly relates to the position for which you are applying, 
furthering your chances for consideration. It also allows you to demon-
strate your written communication skills. 
6. Cover letters should be personalized and should be prepared in-
dividually with each job application. They should be addressed to a 
specific person, not just a company or department. You can find em-
ployee addresses in directories on the company website or through a 
personal inquiry. CareerSearch® is a web-based employer research sys-
tem, and the VAULT Online Career Library are two other ways to re-
search companies and find contact information. Cover letters should be 

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no more than one page long and should be produced on the same paper 
as your resume and reference sheet. Also, be sure to double-check 
grammar and spelling to avoid unprofessional errors, and use an orga-
nized and neat letter format. 

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