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Найновите научни постижения - 2023
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| Найновите научни постижения - 2023 ★ Volume 9
140 New "centers of authority" are appearing everywhere in the field of public administration and socio-political communications: non-governmental public organizations, movements, activists, "international managers" with world standards of public administration. These "centers" are beginning to influence on social and political life, trying to manage the social potential of our society [3]. The emergence of the public purposal market has created new conditions for competition for brains, trust, commitment and support of citizens among the subjects of social initiatives and influences, including public authorities. This produces new challenges for social and power technologies that used by entities of public administration and managemeand, effective management of the so-called "market of public trust," support and sympathy. There was a test for the public administration and management system of its ability to produce and promote effective social proposals: development strategies, programs, and projects, to move social resources and efforts to the necessary directions. In the face of these challenges, the techniques and technologies of the authority implementaton had to change on time and in an urgent way, and actually the system of public administration and management had to get adapt to external changes [5]. But the Ukrainian system of public authorities, following the old Soviet tradition, continued relying on the pseudo-privileges of existence in the state and did not realize in time that it no longer had the privilege of public acceptance and support (people's obedience by default). Representatives of the public authorities did not realize in time that they and other "players" in the field of public proposals were existing in the same space - the market of public communications/proposals, where the "buyer" of public perspectives is a citizen, a voter, as in a regular market, already has had a choice (only one can be asked about the consciousness of this choice, but its existence is an undeniable reality). The public authorities did not feel that the structure of the authority system in society had been changed radically: new authority centers with rapidly changing values (democracy, equality, anti-corruption, participation in local governance, etc.) |