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Найновите научни постижения - 2023
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| Найновите научни постижения - 2023 ★ Volume 9
142 ability to unite and move social capital and efforts to necessary for society and the country directions. The verdict to the existing system of public management and administration was issued by the resident/voter at the time when he or she began to connect his or her future not with strategies, programs, projects that the public authorities were supposed to generate, explain, and promote in the public space, but with bright, explosive, segment-oriented marketing political promises of new "players" in the market of public trust and support. But this situation has many hidden problems. All those who has come to power during the election campaign, "solve" the problems of residents in the competition for votes quickly and well. Political marketing, in most cases, has short-term trends: a month, two, maximum six months. Political technologists conduct election campaigns without thinking about how and by whom their political promises would be realized - lack of experience in public management and administration, absence of such tasks from "customers": their task was the number of votes or banal winning of the "customer". However,the paradox is in accepting by default, or allowing the existence of advertising and fearful-rescueing messages of political campaigns, after the support and public approval of such proposals - the victory of a certain candidate for, the public authorities has been responsible for the implementation So, in the future, the system of public authorities, which wouldn`t promise anything to anyone, without looking deep into the social proposals quality and content during election campaigns (since it is not ready for this a priori), must solve (organize the implementation of) the tasks that "cut up" by political marketing (political technologists). Sometimes, when they faced with the fact that according to the existing regulations, procedures and content of its activities, they were not able to complete the advertising proposals content of election campaigns in most cases. |