Найновите научни постижения - 2023 ★ Volume 9
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New "centers of authority" are appearing everywhere in the field of public
administration and socio-political communications: non-governmental public
organizations, movements, activists, "international managers" with world standards of
public administration. These "centers" are beginning to influence on social and political
life, trying to manage the social potential of our society [3].
The emergence of the public purposal market has created new conditions for
competition for brains, trust, commitment and support of citizens among the subjects
of social initiatives and influences, including public authorities. This produces new
challenges for social and power technologies that used by entities of public
administration and managemeand, effective management of the so-called "market of
public trust," support and sympathy.
There was a test for the public administration and management system of its
ability to produce and promote effective social proposals: development strategies,
programs, and projects, to move social resources and efforts to the necessary directions.
In the face of these challenges, the techniques and technologies of the authority
implementaton had to change on time and in an urgent way, and actually the system of
public administration and management had to get adapt to external changes [5].
But the Ukrainian system of public authorities, following the old Soviet
tradition, continued relying on the pseudo-privileges of existence in the state and did
not realize in time that it no longer had the privilege of public acceptance and support
(people's obedience by default). Representatives of the public authorities did not realize
in time that they and other "players" in the field of public proposals were existing in
the same space - the market of public communications/proposals, where the "buyer" of
public perspectives is a citizen, a voter, as in a regular market, already has had a choice
(only one can be asked about the consciousness of this choice, but its existence is an
undeniable reality).
The public authorities did not feel that the structure of the authority system in
society had been changed radically: new authority centers with rapidly changing values
(democracy, equality, anti-corruption, participation in local governance, etc.)
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