Р. П. Мильруд Доктор педагогических наук, профессор кафедры иностранных языков

 
Units purchased by price
Source: Sales returns 2001-2
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Prince in ₤ 
 
Figure 6.8. Scatter graph 
5. Designing a questionnaire a researcher can use a combination of open and closed questions. What types 
of questions do you think the following examples illustrate? Match A-F with 1-6. 
 
A – open questions, which allow respondents to give answers in their own 
way 
B – list questions, where respondent is offered a list of items, any of which 
may be selected 
C – category questions, where only one response can be selected from a 
given set of categories 
D – ranking questions, where the respondent is asked to place something in 
order 
E – rating (or scale) questions, in which a rating device is used to record 
responses 
F – quantity questions, to which the response is a number giving the 
amount 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Please list up to three things you like about your job:
1
1……………………………………………………. 
2……………………………………………………. 
3…………………………………………………….. 
How often do you visit this shopping centre? 
2 
o first visit 
o 2 or more times a week 
o once a week 
o less than once a week 
o less than fortnightly to 
once a week 
o less often 
What is your year of birth?
3 
1 
Please tick 
provided as a home care assistant for this client in the past month. 
service provided 
cleaning rooms 
 
shopping 
 
bed making 
 
laundry 
 
other 
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 FOCUS ON LANGUAGE 
 
6. Mark the following characteristics as belonging to quantitative or qualitative data. 
 
Data characteristics 
Quantitative 
data 
Qualitative 
data 
1. Based on meanings derived from numbers 
√ 
2. Based on meanings expressed through 
words 
3. Collection results in non-standardised data 
requiring classification into categories 
4. Collection results in numerical and stan-
dardised data 
5. Analysis conducted through the use of 
diagrams and statistics 
6. Analysis conducted through the use of 
conceptualisation 
7. Using data from Table 6.1. fill in the blanks in the text concerning links to the purpose of research and 
research strategy. Note that 
 
Table 6.1. Uses of different types of interview in each of the main
research categories 
 
Exploratory Descriptive Explanatory 
Structured 
 
 
 
Semi-structured 
 
 
 
In-depth 
 
 
 
Each type of interview has a different purpose. Structured interviews can be used in survey research to gather data, 
which will then be the subject of quantitative analysis. Semi-structures and in-depth interviews are used in qualitative 
research in order to conduct discussions not only to reveal and understand the ‘what’ and the ‘how’ but also to place 
more emphasis on exploring the ‘why’. 
Please number each of the factors listed below in order of 5
importance to you in your choice of a new car. Number the most important 
1, the next 2 and so on. If a factor has no importance at all, please leave 
blank. 
factor importance 
acceleration 
[ ] 
depreciation 
[ ] 
safety features 
[ ] 
fuel economy 
[ ] 
price 
[ ] 
driving enjoyment 
[ ] 
other 
[ ] 
For the following statement please tick √ the box that matches your 6 
view
 most closely. 
agree 
tend 
to 
agree 
tend to 
disagree 
disagree 
I feel that employees’ views 
have influenced the decisions 
taken by management. 
 
 
 
 

There are various ways in which your research can be classified. One classification is related to exploratory, de-
scriptive and explanatory studies. By examining the categories within this classification we can see how the various 
types of interview may be used to gather information for, and assist the progress of, each kind of study: 
In an 1)_______________ study, in-depth interviews van very helpful to ‘find out what is happening to seek new 
insights’. 2) ______________ interviews may also be used in relation to an exploratory study. 
In 3) _______________ studies, structured interviews can be used as a means to identify general patterns. 
In an 4) _______________ study, semi-structured interviews may be used in order to understand the relationships 
between variables, such as those revealed from a descriptive study. 5) _________________ interviews may also be used 
in relation to an explanatory study, in a statistical sense. 

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