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THE Cognitive linguistic aspects of English business discourse
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2 THE Cognitive linguistic aspects of English business discourse2.1 The Business Discourse from a Cognitive PerspectiveThe study of business discourse from a cognitive perspective has drawn the attention of a great number of researchers. By means of the analysis of written and oral forms of a business discourse, modern linguists seek to resolve the issues of interrelationship and interdependence of internal and external factors characterizing the human activity, life and thinking, social and individual aspects [21,p. 34-45]. Considering the conditions of success of speech acts, the T. van Dijk has highlighted the importance of national, social, cultural and educational distinctions between communicants [64, p. 153-212]. T.A. Shiryaeva underlines the need for conducting the careful and detailed analysis of cognitive discourse mechanisms of representatives of social spheres, in particular participants of business communities, and also points out the relevance of a new interpretation of language in the processes of categorization and conceptualization of the professional world, in particular the world of business [37, p.50]. The interrelation between discourse and social structures is not simply correlation or causative interaction. In this case, there can be observed a very difficult socio-cognitive process including mental models and other cognitive representations arising in the minds of communicants [68, p.1-26]. Therefore, such cognitive components as a general knowledge, ideology, norms, values, unique mental models of different persons, are regarded as important components of the social theory of discourse. As R. Wоdаk notes, despite confidence of the person it is impossible "to glance" in consciousness of another (in "a black box"), practically each of us is convinced that there are certain mental processes which connect production and understanding of the text with an utterance, text and communication, as well as with social phenomena [73, p.125]. In this regard the aspiration to integrate social and cognitive approaches as one theoretical construction has predetermined the emergence of T. van Dijk’s new concept – socio-cognitive discourse analysis. According to some scholars (T.A. of van Dijk, R. Wоdаk, D. Аtkinson, N. Fаirc1ough, P. M. Dainieko, E.V. Budayev, etc.), the insufficient attention to strengthening cognitive perspectives of discourse analysis significantly slows down the development of some linguistic fields (critical discourse analysis, sociolinguistics, applied linguistics, etc.). In general, the use of socio-cognitive approach in studying the business discourse is a step forward in the course of developing the communicative-pragmatic aspects of a language sign, deeper understanding of cultural specifics of the business communication. According to T. Van Dijk [67], the cognitive model of a discourse has to reflect the fact that the coherent text is realized in a social context which includes: common cultural knowledge; socio-cultural situation: жүктеу/скачать 379 Kb. Достарыңызбен бөлісу:
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