Қазақстан республикасының Ғылым және жоғары білім министрлігі
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| You do not want to be sorry after you have sold your company.
Building wealth does not just mean accumulating money. Learn what you can do now to start preparing for your transition to the rest of your life. Ron Nakamota used to say the best time to plant an oak tree was 20 years ago. The second best time is now. <...> Commit yourself to preserving and optimizing ‘true’ family wealth. Decide that you’re not going to succumb to shirtsleeves to shirtsleeves in three generations. Educate yourself on ways to preserve family wealth. Go out there and plant that oak tree today. (What You Don’t Wish After Selling Your Business//http) In the process of semantic evolution of discursive system the direct lexical meaning of the element plant an oak tree is exposed to dissipation, departing on the periphery of consciousness. The periphery created new pragma-semantic components of persistent work and the spent time which correlate with other elements of functional plan, generating an attractor - caring of the wellbeing in the future is necessary to begin in the beginning of the career. The research shows that in an oral business discourse metaphors are met more often in semi-official communication or communicative situations of informal character. For example, in one of the episodes of the novel by Sidney Sheldon of "The Stars Shine Down" the main character Lara Cameron, the owner of large construction corporation, discusses the project of the new building with his adviser and friend Howard Keller who recommends her not to make hasty decisions: "I do not think this is such a great idea." "You did not think the Queens project was a great idea either, did you? Or the shopping center on Houston Street. But they’re making money, are not they" "Lara, I never said they were not good deals. All I said was that I think we’re moving too fast. You’re swallowing up everything in sight, but you have not digested anything yet." Lara patted his cheek. "Relax." (S. Sheldon. The Stars Shine Down) Despite the fact that Howard is under the supervision of Lara, their communication has horizontal character and always proceeds in the friendly atmosphere. Disputes of heroes about new transactions and possible risks are constructive and directed towards the elaboration of an effective strategy of actions for the company. This time Keller tries to convince the chief not to be got involved in adventure with the construction of a skyscraper that presupposes obtaining loans from banks. To produce a necessary pragmatic impact on the interlocutor, Howard applies the stylistic device of metaphor. The elements swallowing and have not digested which are introduced in the discursive system do not coordinate with the current stage of development of semantic space due to their belonging to the semantic field of meal and block. In the system there arise new properties, and they acquire a qualitatively new level of semantic orderliness. Howard builds functional prospect of a discourse so that to convince Lara by the purposeful movement of non-linearly cooperating semantic components to an attractor - the idea that borrowing money from financial institutions without having profits is not reasonable. Unfortunately, Cameron ignores Keller's words as its discursive subsystem actively interacts with the external environment - the consciousness feeding communicative behavior of Lara with confidence in the actions. The nonlinear nature of a metaphor makes this device of business rhetoric one of the most effective tools for producing complex pragmatic impact on the participants of business discourse. жүктеу/скачать 379 Kb. Достарыңызбен бөлісу:
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