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Эффект сверхоправдания (Overjustification effect)



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Эффект сверхоправдания (Overjustification effect). Если платить людям за то, что они и так с удовольствием делали, то они будут рассматривать свои действия как управляемые извне, а не внутренне мотивированные.
Эффект спящего (Sleeper effect). Отсроченное влияние сообщения; имеет место, когда мы помним само сообщение, но забываем причину недоверия к нему.
Эффект ссылки на себя ((Self-reference effect). Тенденция эффективно обрабатывать и хорошо запоминать информацию, относящуюся к самому себе.
Я-структура (Self-schema). Вера в себя, которая организует и направляет обработку информации, касающейся самого себя.
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