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CHAPTER II.
BUSINESS INFORMATICS IN BUSINESS ACTIVITY
UNIT 7. Types of business analyses
1. Reading activities
1.1. Have you ever considered starting your own business? If
so, then what kind of business would that be?
1.2. Read the text and match paragraph headings with para-
graphs:
A. iPhone sector analysis.6
B. Establishing growth potential.2
C. SWOT analysis.4
D. The importance of industry analysis.1
E. M. Porter’s analysis.5
F. Investor’s view.3
1.3. Which paragraph tells us about:
A. the danger of lying to investors?
B. factors determining an industry’s attractiveness?
C. what you should do before starting your own business?
D. fast growth rate of the iPhone sector?
E. what your report should include?
F. a four cell grid?
1.4. Put the sentences, summarizing the main idea of each par-
agraph, in the correct order:
A. Different ways of showing growth potential.
B. The five forces model.
C. What is SWOT analysis.
D. Two types of analysis important for investors.
E. Showing an industry’s growth potential.
