Навчально-методичний посібник для студентів спеціальності «Переклад» І студентів економічних спеціальностей A. Sukhova business english
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- Six Steps to a Great Business Plan
- Factors Producing a Successful Business
| What is a Business Plan?
The primary value of your business plan will be to create a written outline that evaluates all aspects of the economic viability of your business venture including a description and analysis of your business prospects. A business plan is an essential step for any prudent entrepreneur to take, regardless of the size of the business. First and foremost, it will define and focus your objective using appropriate information and analysis. You can use it as a selling tool in dealing with important relationships including your leaders, investors and banks. You can use the plan to solicit opinions and advice from people, including those in your intended field of business, who will freely give you invaluable advice. Your business plan can uncover omissions and weaknesses in your planning process. Six Steps to a Great Business Plan Start-up entrepreneurs often have difficulty writing out business plans. To make it easier, here are six steps that will get you to a worthwhile plan: 1. Write out your basic business concept. 2. Gather all the data you can on the feasibility and the specifics of your business concept. 3. Focus and refine your concept based on the data you have compiled. 4. Outline the specifics of your business. Using a “What, where, why, how” approach might be useful. 5. Put your plan into a compelling form so that it will not only give you insights and focus but, at the same time, will become a valuable tool in dealing with business relationships that will be very important to you. 6. Review the sample plans. Factors Producing a Successful Business A sound business concept. The single most common mistake made by entrepreneurs is not picking the right business to begin with. The best way to learn about your prospective business is to work for someone else in that business before beginning your own. There can be a huge gap between your concept of a fine business and reality. Undertaking of your market. A good way to test your undertaking is to test market, your product or service before you start. Do you think you have a great kite that will capture the imagination of kite fliers throughout the world? Then hand-make some of them and try selling them first. A healthy, growing and stable industry. Remember that some of the great inventions of all time, like airplanes and cars, did not result in economic benefit for many of those who tried to exploit these great advances. For example, the cumulative earnings of all airlines since Wilber Wright flew that first plane are less than zero. (Airline losses have been greater than their profits.) Success comes to those who find businesses with great economics and not necessarily great inventions or advances to mankind. 16 Capable management. Look for people who you like and admire, have good ethical values, have complementary skills and are smarter than you are. Plan to hire people who have the skills that you lack. Define your unique ability and seek out others who turn your weaknesses into strengths. Able financial control. You will learn later the importance of becoming qualified in accounting, computer software and cash flow management. Most entrepreneurs do not come from accounting backgrounds and must go back to school to learn these skills. Would you bet your savings in a game where you do not know how to keep score? People mistakenly do it in business all the time. A consistent business focus. If you think of specific products or services, you will find that specialists will outperform non-specialists. Zero in on something you can do so well that you will not be subject to competing with someone with a lower price. жүктеу/скачать 0.87 Mb. Достарыңызбен бөлісу:
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