Навчально-методичний посібник для студентів спеціальності «Переклад» І студентів економічних спеціальностей A. Sukhova business english



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Sukhova Business english 2016

First Impressions 
Oftentimes, the first impression an employer has of a prospective employee 
is in writing, in the form of a cover letter or letter of application and resume
Opinions are formed and conclusions are drawn from the appearance and 
content of any correspondence you send. 
It is important to make the best possible impression so that an interview 
will follow. When sending a resume, never send it without a cover letter. 
Usually, when the reader gets your cover letter and resume he/she will 
immediately flip the cover letter over and glance at the resume first. This is so 
that a few facts about you are easily obtained (i.e. name, objective, education
extend of experience and skills). If the resume interests the reader, he/she will 
then flip back to the cover letter and read it in detail. In fact, the letter may get 
more attention than the resume because, although the resume is about you, it is 
assumed that you had help putting it together. But the cover letter is generally 
written by the individual and the reader can assess your writing style, 
communication style and how well you put your thoughts and ideas together.
The intent of the cover letter is to introduce yourself to the potential 
employer, highlight the information given on the resume and convince the reader 
to grant you an interview. However, an employer could receive hundreds of 
letters and resumes every day. It would be like receiving hundreds of pieces of 
junk mail. How much of it can you read and which ones do you even care to 
read? An employer may compare your correspondence with other candidates 
and determine which appears better. To increase your chances of being selected, 
your letter must spark the interest of the reader, create a favorable impression 
and look inviting to read. 
Business Correspondence – The Myth 
The myth about business correspondence is that it must be formal
standardised and often terse. The writer seems to transform himself/herself from 
the personal to the institutional. Letters appear to be written from one 
institution” to another rather than from person to person. This does nothing 
more than create ineffective communication. It is important to develop a good 
writing style that not only reflects good grammar and sentence structure, but 
also gives the reader some insight into the personality of the writer. It is just as 
important, however, to be able to express yourself in clear, concise language so 
the reader knows exactly why you are writing. 


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