First Impressions
Oftentimes, the first impression an employer has of a prospective employee
is in writing, in the form of a cover letter or letter of application and resume.
Opinions are formed and conclusions are drawn from the appearance and
content of any correspondence you send.
It is important to make the best possible impression so that an interview
will follow. When sending a resume, never send it without a cover letter.
Usually, when the reader gets your cover letter and resume he/she will
immediately flip the cover letter over and glance at the resume first. This is so
that a few facts about you are easily obtained (i.e. name, objective, education,
extend of experience and skills). If the resume interests the reader, he/she will
then flip back to the cover letter and read it in detail. In fact, the letter may get
more attention than the resume because, although the resume is about you, it is
assumed that you had help putting it together. But the cover letter is generally
written by the individual and the reader can assess your writing style,
communication style and how well you put your thoughts and ideas together.
The intent of the cover letter is to introduce yourself to the potential
employer, highlight the information given on the resume and convince the reader
to grant you an interview. However, an employer could receive hundreds of
letters and resumes every day. It would be like receiving hundreds of pieces of
junk mail. How much of it can you read and which ones do you even care to
read? An employer may compare your correspondence with other candidates
and determine which appears better. To increase your chances of being selected,
your letter must spark the interest of the reader, create a favorable impression
and look inviting to read.
Business Correspondence – The Myth
The myth about business correspondence is that it must be formal,
standardised and often terse. The writer seems to transform himself/herself from
the personal to the institutional. Letters appear to be written from one
“institution” to another rather than from person to person. This does nothing
more than create ineffective communication. It is important to develop a good
writing style that not only reflects good grammar and sentence structure, but
also gives the reader some insight into the personality of the writer. It is just as
important, however, to be able to express yourself in clear, concise language so
the reader knows exactly why you are writing.
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