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he originally hoped for.
Take into account the personal needs of the other
party
– not just what he wants to gain in the issues you are negotiating about, but his
underlying needs. Most people want to have a good image of them; they want to
be liked; they want to impress their boss. Give attention to such needs and you
will find people
are more
willing to go along with you.
At the centre of all negotiating is the question of power – and it comes from
a variety of sources. It comes from knowledge – the more you know about the
other party, the more power you will have. It comes from time – the more time
you have to negotiate, the more power you have. But most of all power is in the
mind. You need to know that you have it, and you need to know what it is based
on. All of these factors – attitudes,
personal needs, and sources of power –
should be considered before you sit down at the
negotiating table. When the
negotiations actually begin, it is often a good tactics to start with a firm
demand.
Do not
bargain unless you have to. This approach needs to be taken
carefully though. Present it in a way that does not rouse
hostility. There is a
variety of ways of doing this. You can refer to the policy of your company. Your
company has always done things this way. You can refer to
regulations to your
published price lists. Moreover, allow him to save face, give him time to express
his views. Negotiation, however, usually involves making
concessions.
Nevertheless, before you start making concessions, find out what the other party
wants. Do not let him know what you will be satisfied with, until you’ve found
out what he’ll be satisfied with.
Encourage him to represent all his demands first, and try not to
reveal
yours. Then try to
secure his
agreement to each of your demands, starting with
the most important. Do not give concessions easily. The longer you hold out, the
more likely you are to get something
in exchange. Do not be afraid of
reaching
a deadlock.
Be prepared to stop the negotiations and to start again. A deadlock can be a
useful tactics but if you decide, it is up to you to get the negotiations going
again, do it in a way that does not reduce your
credibility. Say that you want to
consult
your boss, then come back and say that your boss has suggested a
different approach.
Or suggest that you both approach the problem from a different
angle, and
get his agreement that you both do this, so that he sees this as a point effort to
get
things moving, rather than a concession on your part. Throughout the
negotiations, try to keep the relationship friendly. It is easier to get the
agreement you
want when the other party is well-disposed towards you.
Negotiation is about rational choices and logical decisions, but it helps if he
likes you. Maintain your
integrity. You may often hide things from the other
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