Навчально-методичний посібник для студентів спеціальності «Переклад» І студентів економічних спеціальностей A. Sukhova business english


particularly true with something like the five-minute job presentation. You



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Sukhova Business english 2016


particularly true with something like the five-minute job presentation. You 
can add in parts from the script or take them out to fit the time. Allow extra time 
in your presentation for questions and watch out for nerves – this could mean 
that you talk faster on the day. In the actual presentation, you could take in a 
clock or take off your wristwatch and put it on the podium. This way you can 
see how the timing can develop. A very simple trick that can help you with your 
performance is to video or record yourself. This will give you some immediate 
feedback and will enable you to fine-tune your performance. 
The audience are likely to remember only three things from your 
presentation. The rule of three is one of the oldest in the book – Aristotle wrote 
about it in his book Rhetoric. Put simply it is that people tend to remember three 
things easily. Therefore, before you start writing your presentation, plan what 
your three key messages will be. Once you have these messages, structure the 
main part of your speech around these three main themes and look at how they 
could be better illustrated. There are three parts of your presentation: the 


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beginning, the middle and the end. Start to plan what you will do in these parts. 
The beginning is ideal for an attention grabber or for an icebreaker. The end is 
great to wrap things up or to end with a grand finale. Lists of three have been 
used from early times up to the present day. They are particularly used by 
politicians and advertisers who know the value of using this rule to sell their 
ideas. There are many examples: 

“Veni, Vidi, Vici” (I came, I saw, I conquered) – Julius Caesar.

“Friends, Romans, Countrymen lend me your ears” – William 
Shakespeare.

“Our priorities are Education, Education, Education” – Tony Blair. 
If you have four points to get across – cut one out. The audience will not 
remember it anyway. In presentations, less really is more. No one ever 
complained of a presentation being too short. 


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