Р. П. Мильруд Доктор педагогических наук, профессор кафедры иностранных языков
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PRACTICE ACTIVITIES 9. Read and analyze the text about combining survey and case study methods as a worked example illustrat- ing using multi-methods. Be ready to answer the following questions: 1. Where did the research take place? 2. What stages did the research consisted of? 3. What qualitative and quantitative methods did the researches employ? 4. What was the purpose of unstructured (in-depth) interview with senior managers? 5. What procedure helped researchers to find out the issues which were important to staff? 6. Whom did discussion groups represent? 7. What sort of data did the researchers get by using a questionnaire? 8. Why was the questionnaire complemented by semi-structured group interviews with representative employee groups? We conducted an employee attitude survey in a small insurance company, which used three different types of method. Two of these methods were qualitative and one was quantitative. The research consisted of four stages: 1. In-depth interviews with senior managers in order to get a picture of the important issues we were likely to en- counter in the research. 2. Discussion groups with six to ten employees representing different grades and occupations in the company. This was to establish the types of issues that were important to staff. This would inform the content of the questionnaire. 3. A questionnaire that was administered to 100 of the 200 head office employees. We wanted to get the sort of data that would allow us to compare the attitudes of different employee groups: by age, gender, length of service, occu- pation and grade. This was particularly important to the company. 4. Semi-structured group interviews with representative employee groups to clarify the content of some of the questionnaire results. This was essential to get at the meeting behind some of the data. жүктеу/скачать 0.69 Mb. Достарыңызбен бөлісу:
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