Қазақстан республикасының Ғылым және жоғары білім министрлігі
The work scientific novelty
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| The work scientific novelty is that the analysis of the business correspondence texts in three languages – Kazakh, Russian and English – convinces of need to consider them as the phenomena with complexity peculiar to them, complexity, existence of special linguistic and extra linguistic characteristics, and to investigate from positions of socio-cognitive and communicative-pragmatic approaches. During this research was developed the model of the descriptive analysis of the business correspondence texts considering specifics of the Kazakhstan business discourse. Besides, the national and cultural specifics of the studied object are interpreted. In the context of modern conditions of business communication an attempt to consider the system of values of the Kazakh business culture in comparison in Russian and English business cultures was for the first time made.
The authentic texts of modern business correspondence in the Kazakh, Russian and English languages selected by method of continuous selection. The business correspondence of the international, national and foreign companies in Kazakhstan served as the research material (JSC International Airport Astana, JSC Samuryk-Kazyna, Kazakhmys, Company "Agrarian credit corporation", Oil service company Schlumberger, the National agency "Buzachi operating LTD", KazMunaiGas Service LLP, Baitau Patners LLP, JSC Kerulen, JSC Kazagro, Joint-stock company "The Astana EXPO-2017 national company, CJSC Adjip Kazakhstan North Caspian operating company, etc.), The National archive of the Republic of Kazakhstan from September, 2015 till November, 2018 and also samples of business letters from the Kazakhstan, Russian and other foreign collections on business correspondence. Considering variety of the existing business letters in the Kazakh, Russian and English communicative cultures, we were limited to the analysis of the most typical texts of business correspondence in the modern Kazakhstan business context: sentences, business letters, invitations, inquiry letters. The received permission to archive of business documentation of various Kazakhstan companies (in the presence of certain restrictions in access) gave the chance of collecting rather volume case of authentic texts of business correspondence which made 1050 units. In research work are used the following methods and receptions: the general theoretical-linguistic analysis of concepts on the studied subject; synchronous approach to the analysis of language material, method of continuous selection, descriptive and comparative methods; the method of the conceptual analysis assuming, on the one hand, the analysis and description of verbal expression of cognitive categories with another – reconstruction of the fragments of objective reality standing behind them on the basis of the obtained language data; methods of semantic interpretation and contextual analysis, a modeling method, a discourse analysis and also statistical methods with use of the SPSS19 program. жүктеу/скачать 379 Kb. Достарыңызбен бөлісу:
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