К. Рысберген, Д. Садық, Н. Рсалиева. Алматы қаласы ономастикалық кеңістігінің...
на государственном языке, минимизируют этнокультурную компоненту и национальное
содержание семантики эргонимов. В результате
проведения языкового, сравнительно-
статистического анализа названий коммерческих предприятий (некоторых торгово-раз-
влекательных комплексов, бизнес-центров, ресторанов, кафе), финансовых и образова-
тельных учреждений (банков, обменных пунктов, ломбардов и детских садов), в первую
очередь, привлекающих внимание потребителей на улицах мегаполиса, была выявлена
доля иноязычных названий и эргонимов на казахском языке. Даны рекомендации по упо-
рядочению, координации городской ономастики для более
эффективной организации
языкового пространства мегаполиса.
Ключевые слова: социолингвистика, ономастическое пространство города, урбано-
ним, эргоним, нейминг, язык рекламы, культура речи.
Rysbergen K., Sadyk D., Rsaliyeva N.
Sociolinguistic Analysis of the Process of Development of the Onomastic Space of
Almaty City in the Conditions of Globalization
Abstract. The process of globalization affects literally all spheres of public life of society,
in which, undoubtedly, the protective mechanisms
of the language are included, aimed at
strengthening the national
immunity of the language, strengthening the national identity of
the state. The problem of language, including onomastics, is one of the strategically important
areas of state policy. The article reveals semantic and word-forming features, quantitative and
qualitative indicators of ergonyms as an important linguistic element that makes up the onomastic
space of the Almaty city. These names require a comprehensive study, since they are an important
factor that forms the linguistic, cultural and socio-ethical consciousness of the masses, residents
and guests of the metropolis, foreign tourists, and also play an important role in the education of
the younger generation. The study of the linguistic features of signage on the streets of the city,
commercial enterprises, expressed in different languages as a result of the merger of many cultures
and languages in the linguistic landscape of the city, will allow us to determine the modern cultural
and social appearance of the metropolis, the quantitative and qualitative ratio of national content
names, general directions of development. The positive influence of the globalization process can
be called the fact that the onomastic names of Kazakhstan, including the onomasticon of the mega
polis, are actively involved in the world, international information space. However, on the other
hand, excessive Americanization, the tendency of Westernization, and the predominance of the
English language weaken the mechanisms of nominating onomastic names in the state language;
minimize the ethno-cultural component and the national content of the semantics of ergonyms.
As a result of a comparative statistical analysis of the names of commercial enterprises (some
shopping and entertainment complexes, business centers, restaurants, cafes), financial, educational
institutions (banks,
exchange offices, pawnshops and kindergartens), primarily attracting the
attention of consumers on the streets of Almaty, the proportion of foreign-language names and
ergonyms in the Kazakh language was revealed and comments were made. Recommendations
on the ordering and coordination of urban onomastics for a more effective organization of the
language space of the metropolis are given.
Key words: sociolinguistics, onomastics,
onomastic space of the city, urbanonym,
ergonym, naming,
advertising language, speech culture.