Учебно-методическое пособие для студентов минск 2010 ббк утверждено на заседании



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түріУчебно-методическое пособие
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Listening




1. You will hear an interview with Marjorie Scardino, Chief Executive of the media group Pearson plc. Before you listen, choose the best definition for each of the highlighted words below.





  1. The assets of a company are

a) the customers. b) the things they own. c) the markets they are in.

  1. If a company improves its cash generation

a) it increases its sales revenue.

b) it has cash available at all times.

c) it invests more in its business.


  1. If a company disposed of an asset, it

a) values it. b) keeps it. c) sells it.

  1. If companies have an authoritarian way of management

a) the management give responsibility to workers at lower levels.

b) the management keep tight control over everyone and everything.

c) the management have many ways of communicating with employees.


  1. If you stitch two materials together, you

a) separate them. b) cut them. c) join them.

 2. Listen to the first part of the interview and make notes. Then complete the summary of what she says.





Developing a strategy







First, the management thought about five things:

They considered all these things, then they developed a strategy.

Their strategy consisted of three simple steps:

1 The assets of the company.

2 What's unique about those assets.

3____________________

4____________________

5____________________


The first step

___________________

The second step

___________________

The third step

___________________



 3. Now listen to the second part of the interview. Which of the trends below are mentioned?





  1. Companies are becoming more international.

  2. Employees are becoming more valued by management.

  3. People are working more in teams.

  4. Management are having more control over staff.

  5. Management are changing their style.



4. Answer these questions.





  1. What strategies impress Marjorie Scardino?

  2. What three points does she make about Coca-Cola's strategy?



5. Discuss these questions.





  1. Is the trend towards globalism that she mentions a good or bad thing?

  2. Do you think Coca-Cola will have to change its strategy in the future? How?



Translation




a) Translate the following sentences into Russian paying attention to business vocabulary:





  1. A clear, well-defined purpose and set of objectives are essential to determine direction and leadership and are the benchmarks against which all a company's activities and decisions can be judged.

  2. It is also true that strategic planning may be a tool for effectively plotting the direction of a company.

  3. A robust management information system is one of the most essential basics.

  4. Organic strategic planning might start by articulating the organization's vision and values and then action plans to achieve the vision while adhering to those values.

  5. Failure to accurately measure how long it takes people within your business to do certain tasks for certain clients can cause unprofitable decisions around client activity.



b) Translate the following sentences into English using your active vocabulary:





  1. Стратегическое планирование – это формальное рассмотрение линии поведения организации в будущем.

  2. В настоящее время составление стратегического плана является сложной задачей для многих начинающих бизнесменов.

  3. Для того чтобы повысить прибыльность компании, необходимо уметь прогнозировать сценарий развития организации.

  4. Сегодня очень сложно выжить в неспокойном деловом мире, поэтому следует четко определять цели компании, постоянно отслеживать инновационные технологии у конкурентов и придерживаться бизнес плана.

  5. В стратегическом планировании используется большое количество различных моделей, подходов и технологий.

Self-study section. Grammar revision




Complete this letter to shareholders. Use appropriate forms of these verbs.





rely on

combine with

consist of

advise on

succeed in

invest in

spend on

account for

compete with

budget for

Dear Shareholder,

I write to inform you that the Board has received information of a takeover bid for your company. This 1………… an attempt by Thor Engineering to acquire a controlling interest by offering to purchase shares at a price of 650 pence. We have brought in a team of consultants to 2………. the tactics we should use to resist the bid.

Although the offer seems attractive, it does not reflect the true value of the company or take into account our future prospects. We have 3……… a major programme of expansion. During the next two years we plan to 4………. new plant and equipment. We have also allocated funds to 5………. a new computerised stock control system which will allow us to 6………. our much larger rivals. Furthermore, we plan to 7……… a machine tool company in a joint venture in China. We are confident this will allow the company to 8…………opening up new markets in Asia.

Policies like these 9……….. our success to date and contribute to our vision of the future. Therefore, we strongly advise you not to accept Thor Engineering's offer. You can 10………. the Board to keep you fully informed of any future developments, but for the present we advise you to take no action in relation to the offer.

Yours faithfully,

Derek Hammond, Chairman

If you have any difficulties in doing this task or want to brush up your grammar skills please refer to Grammar File p. 181-188.





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