Учебно-методическое пособие для студентов минск 2010 ббк утверждено на заседании

 2. Listen to the conversation again and complete the sentences.

1. 
   _______________ the best time would be just before the summer season. _______________ we launch the racket in May.
   
2. 
   _______________ that's a bit late. _______________ introduce it in March or April?
   
3. 
   _______________ we should launch it even earlier than that?
   
4. 
   I agree. But it might also be worthwhile _______________ a few people to play with it in indoor courts.
   

Useful language. Study the phrases in the box.

Why don’t we Shall we Why not Let’s	show it at the National Exhibition Centre?
How/what about It might be worth(while)	getting a well-known player to try it out?
I (would) advise you It might be a good idea One possibility would be One option is	to put off the launch for a while.
In my opinion I think (that) I feel (that) Surely	we should you ought to we could perhaps we must	introduce it in March.

I suggest I recommend

launching it earlier we launch it earlier that we launch it earlier

3. Chairing a meeting or a discussion may involve advising and a lot of suggesting. What do you say in the following situations?

1. 
   Everyone has arrived. It's 10 a.m., time to start. What do you say?
   
2. 
   You want to start with Item 1, Research and Development Update.
   
3. 
   You know that Michelle has a report on this. Ask her to start.
   
4. 
   Henri asks a question – but there is no time to answer it now. You know that another person, Noelle, could help him.
   
5. 
   More money is needed to sponsor research into a new type of security camera. You know that a sister company is involved in a related research.
   
6. 
   It's 11.30 a.m. Time for coffee.
   
7. 
   During the coffee break Karen has a good idea. Suggest that she tell the meeting about it when you start again.
   
8. 
   The meeting has restarted. Recently an outside consultant reported that a small team of three specialists should be set up to investigate ways to improve image on night-time photography. Tell the meeting about it.
   
9. 
   Perhaps John can write a letter to the Chicago Institute of the Visual Image.
   
10. 
    It’s time to end the meeting. Another one is in four weeks.
    

Speaking

1. Read the background.

Make or break

Your company has been developing an ultra-modern product which has several revolutionary features. You are confident it will be a world-beater!

Unfortunately, you have spent a fortune on the development costs of the project. Because of this, the company is on the verge of going bankrupt. You need a lot more money to finance the final stage of the project and to ensure that the launch of the product will be successful.

In desperation, you approach a number of banks but they are not willing to lend you the money. Finally you contact a small but well-known bank which sometimes provides development capital for small firms like yours. The bank, Bristol and Owen Associates, receives many requests for financial assistance. If they like what they hear, they will make a loan to a firm or invest money in it in return for a shareholding.

2. Three or four members of the class should play the roles of executives from Bristol and Owen Associates. The rest of the class should divide into groups of three or four, each group representing a company which is desperately seeking a loan from the bank.
Study your respective role-cards and then do the following:

The executives from Bristol and Owen Associates should meet each of the companies in turn and listen to their presentations. The bank's executives should then ask relevant questions. Finally, the bank's executives should discuss the merits of each company's application and then choose one company to whom it will lend the money (see Speaking File pp. 223-227).

THE COMPANY

You work for a company which is developing an exciting and revolutionary new product. Choose any product you wish. Your job is to make a convincing presentation of your product to Bristol and Owen Associates (see Speaking File pp. 229-230).

Prepare your presentation carefully.

Your presentation should take the following form: Introduce the members of your management team (Managing Director, Financial Director, Marketing Director, R&D Director etc.) Give a brief presentation of your company: company mission, strategy, product range, markets, turnover, pre-tax profits, size of work-force etc. Give details about the new product you are developing: general description, revolutionary features, target consumer, price, marketing plans etc. Explain to the bank how you see your company developing in the future. Tell the bank how much money you need and on what terms.

BRISTOL AND OWEN ASSOCIATES

You work for Bristol and Owen Associates. It is your job to listen to each company's presentation and to question each team about their project, either during and/or after their presentation. Remember, your bank is not a charity! Before you meet the companies, discuss together how you are going to conduct the meetings, what questions to ask. After meeting all the companies, decide which one you are going to lend the money to. Finally, make a formal announcement to the class, giving the reasons for your choice (Speaking File pp. 227-228).

3. The bank has lent you the money and now your products are ready to be put onto the market. The marketing departments of each company have to create suitable advertisements for the products, which will be placed in newspapers and/or specialist magazines.

Work in groups of two or three. Plan an advertisement for the product you are responsible for. Draft the written text of the advertisement, and if possible provide some rough artwork. Try to give a clear impression of how it will look when it is presented in printed form. When you have finished, present your advertisement to the rest of the class (see Speaking File pp. 228-230).

Finally, examine the other groups' advertisements critically and discuss whether or not they are effective. Suggest any changes to the advertisements which you feel would increase their impact.

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