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Глава первая

1 Alan Lomax and Norman Berkowitt. The Evolutionary Taxo-mony of Culture. — "Science 177*\ 1972, p. 238.

  • С. B. MacPherson. The Political Theory of Possessive Indivi­
    dualism. Oxford, 1962.


  • Frank Stanton. Will They Stop Our Satellites? — "New York
    Times", 22. X. 1972.


4 Генри Л юс, основатель журналов "Тайм", "Лайф", "Форчун", "Спорте иллюстрейтед" и других массовых изданий, имел на этот счет другое мнение. Он заявил, обращаясь к сотрудникам 'Тайма": (Мнимая журналистская объективность, т. е. утверждение, что автор подает факты без какой-либо ценностной оценки, является современной выдумкой, не более чем обманом. Я это отвергаю и осуждаю. Мы говорим: "К дьяволу объективность"». (W, А. Swand-berg. Luce and His Empire. New York, 1972, p. 331.)

  • Daniel Bell. The End of Ideology, 1960.

  • Leon EUenberg. The Human Nature of Human Nature. —
    "Science 176", 1972, pp. 123-124.


7 "The Social Engineers Retreat Under Fire". — "Fortune",
X. 1972, p. 3.


8 Leon EUenberg, "Human Nature...", p. 124.

9 Paulo Freire. Pedagogy of the Oppressed, p. 135.

10 Let Brown. Television: The Business Behind The Box. New York. 1971, pp. 196-203.

" Paulo Freire. Pedagogy of the Oppressed, p. 137.

tt "Black Movie Boom — Good or Bad?" — "New York Times", 17. XII. 1972.

u George Gerbner. Communication and Social Environment. — "Scientific American" IX. 1972, p. 156.

u Let Brown. Television..., pp. 59—60.

4 Robert Musel. Through a Glass — very darkly. — "TV Guide", 2. X. 1971, p. 12.

u Merrill Panitt. America Out oi Focus. — "TV Guide'1, 15. I. 1972 - 12. II. 1972.

17 Paulo Freire. Pedagogy of the Oppressed, pp. 137—138.

u Langbourne W. Rust. Do Children Prefer Junk on TV? — "Variety*', 13. X. 1972, p. 38.

19 Hedrick Smith. Big Issues Block U. S. — Soviet Trade. — "New York Times", 12. VIII. 1972.

» "New York Times"» 26. VII. 1972.



u Rudolph A rnheim. Television as a Medium. — "Performance*, N 3, 1972, p. 16.

** Fred Friendly. Due to Circumstanses Beyond Our Control. New York, 1967, pp. 27, 59—60.



83 Martin A. Jackson. Review of "The American Newsreel, 1911— 196Г. — "New York Times Book Review", 6. VIII. 1972, p. 4.

Глава вторая

1 "New York Times", 23. I. 1970.

8 Paul Dickson. Think Tanks. New York, 1971, p. 7.

  • "Los Angeles Times", 17. VII. 1972.

  • "Broadcasting", 17. VII. 1972, p. 29.

  • "Variety", 12. VII. 1972, p. 34.

  • Совет по проблемам политики и планирования правитель­
    ственной информации провел свое первое заседание 28 апреля
    1972 г. под председательством директора Управления по поли­
    тике в области телекоммуникации Клея Уайтхеда. Состав совета
    подтверждает тезис о тесной связи правительственной политики
    в области информации с господствующими военными и частными
    корпоративными блоками страны. В состав совета входили: помощ­
    ник государственного секретаря по делам администрации, помощ­
    ник министра обороны, помощник министра торговли по делам на­
    уки и техники, помощник министра транспорта, заместитель дирек­
    тора ЦРУ, специальный уполномоченный по делам транспорта и
    коммуникаций Администрации общих служб, помощник замести­
    теля директора НАСА. Telecommunications Reports 38", N 16,
    24. IV. 1972, p. 23.

7 U. S. Bureau of the Census. Statistical Abstracts of the United
States. Washington, 1971, p. 509.

8 Nicholas Wade. NBS Loses Branscomb to IBM. — "Science",
14. IV. 1972, p. 147.

9 Donald Stevenson Watson and Mary A. Holman. Concentra­
tion of Patents from Government Financed Research in Industry.—
"Review of Economics and Statistics 49", N 3, VIII. 1967, pp. 375—381.

10 Dickson. Think Tanks, p. 10.

11 /. E. Goldman. Toward a National Technology Policy. — "Sci­
ence", N 2, IX. 1972, p. 1079.

11 Harry Howe Ransom. The Intelligence Establishment. Cambrid­ge, 1970, p. 8.

18 U. S., Congress, Senate, Subcommittee on Constitutional Rights, Committee on the Judiciary. — "Army Surveillance of Ci­vilians: A Documentary Analysis". Washington, 1972, pp. 96—97.

u U.S., Congress, Senate, Subcommittee on Constitutional Rights, Committee on Judiciary. —"Staff Report", IV. 1972, p. 4.

4 U. S., Congress, House. Hearings before a Subcommittee of the Committee on Government Operations, III. 1972, p. 1285. (Да­лее — The Moorhead Hearings.)



16 Ransom. The Intelligence Establishment, p. 88.

17 "Intelligence Costs for Military in '70 Put at $ 2. 9 Billion". —
"New York Times", 14. V. 1970.

18 Benjamin Welles, Nixon Reported Weighing Revamping of
Intelligence Services. — "New York Times", 11. V. 1971.

" The Moorhead Nearings, p. 1033.



20 Carol M. Barker and Matthew H. Fox. Classified Files: The
Yellowing Pages. New York, 1972, p. 15.

21 "Cost Twice as High to Conceal as Reveal". — "Los Angeles
Times", 16. V. 1972.

22 Robert S. Semple. Nixon Vetoes Bill to Fund Public TV. —
"New York Times", I, VII. 1972.

23 "Действия Никсона позволили его администрации добиться
двух целей: (1) выхолостить общественное телевещание — скром­
ную, но развивающуюся образовательную телесеть и (2) расстроить
направленную на службу общественности деятельность образова­
тельного телевидения". "Politics in Public Broadcasting". — "Los
Angeles Times", 25. X. 1972.

24 Fred Powledge. Public Television: A Question of Survival.
New York, 1972.

26 Bill Greely. Deem СРВ as a White House 0 & 0 Via Loomis and
Other Appointments. - "Variety", 27. IX. 1972; 20. XII. 1972.

2« Alan Wells. Picture — Tube Imperialism? New York, 1972, p. 96.

27 Ibid.

28 U. S., Congress, Senate, hearings before a subcommittee of
the Committee on Appropriations. Washington, 1971, pp. 815—820.

2» John J. O'Connor. U.S.I.A. Propaganda. — "New York Times", I, IV, 1972.

30 John W. Finney. U.S.I.A. Confirms Role in Unattributed
Pamphlets. — "New York Times", 22. III. 1972.

31 Bernard Gwertzman. U. S. Radio Abroad Wins Senate Test. —
"New York Times", 8, VI. 1972.

81 James Aronson. The Press and the Cold War. New York, 1971. 88 Bernard Gwertzman. U. S. Radio Abroad Wins Senate Test. — "New York Times", 8, VI. 1972.

84 Erik Barnouw. The Image Empire. New York, 1970, pp. 91—92.

86 Hillter Krieghbaum. Pressure on the Press. New York, 1972,
p. 210.

8e Susan Wagner. Publishing on the Potomac: The Selling of the Government. — "Publishers' Weekly", 9. VIII. 1971, p. 28.

87 Krieghbaum. Pressures on the Press, p. 210.

88 /. William Fulbright. The Pentagon Propaganda Machine.
New York, 1970.

8* U. S., Congress, House, Committee on Government Operati­ons. — "Administration of the Freedom of Information Act", report N 92—1419. Washington, 1972, p. 60.

40 The Moorhead Hearings, pp. 1007—1008.

41 Ibid., p. 1056.

42 Ibid., pp. 1013-1014, 1047.
48 Ibid., p. 3019.

44 Ibid., p. 2997.

44 Член палаты представителей Lionel Van Deerlin, 17. XII. 1971.

44 "Broadcasting", 26. VI. 1972, pp. 43, 46.

908

47 The Moorhead Hearings, p. 3023.

«• Ibid.,_p. 3059.

49 "GQ Fact Sheet on Committee Secrecy". — "Congressional Quarterly", 12. II. 1972, p. 301; "Committee Secrecy: Still Fact of Life in Congress". — "Congressional Quarterly", 11. XI. 1972, p. 2974.

60 U. S. Congress, House, Committee on Government Operations, Freedom of Information Act. Washington, 1968.

51 James Reston. Washington: The New "War Profiteers". — "New York Times", 3. V. 1968.

63 The Moorhead Hearings, p. 3061.

68 David WUe. The Institution of Lying. — "New York Times", 18. XI. 1971.

64 Barker and Fox. Classified Files, p. 60.
■» The Moorhead Hearings, p. 1040.

•• "Government Easing Attitude Towards Private Enterprise In Use of Federal Information", — "Publishers* Weekly", 12. IV. 1971, p. 27.



*7 Ibid.

?8 Ibid., p. 28.

Sf The Moorhead Hearings, p. 3129.

Глава третья

1 Fritz Machlup. The Production and Distribution of Knowledge in the United States. Princejton, 1962.

8 "New York Times", 10. I. 1972.

9 "Education Industry Is Marketing ABC's". — "New York
Times", 10. III. 1972.


  • M. Marten. Notes on the Education Complex as an Emerging
    Macro-System, Global Systems Dynamics International Symposium,
    Charlottesville, 1969. New York, 1970, pp. 225—244.


  • David M. Shoup. The New American Militarism. — "The
    Atlantic 223", N 4, IV. 1969, pp. 51—56.


9 Clark M. Clifford. Address before the National Security In­dustrial Association. Washington, 26. IX. 1968.

7 Lawrence S. Wittner. IBM and the Pentagon. — "The Progres­
sive", II. 1972, pp. 33-34.


8 Ibid.

9 Mildred Benton and Signe Ottersen. Roster of Federal Libra­
ries. Washington, 1970.


io «я утверждаю, что министерство обороны, ведомство, потреб­ляющее 9% валового национального продукта, ведомство, на службе у которого находится четыре с половиной миллиона американцев, должно больше чем когда бы то ни было способствовать удовлетво­рению социальных потребностей страны. Законность... внутреннее спокойствие... всеобщее благосостояние... дары свободы. Может ли быть, чтобы все эти элементы свободы ложились на плечи пра­вительства Соединенных Штатов, минуя министерство обороны, на чью деятельность расходуется половина всех затрат нашего пра­вительства?" (Clark M. Clifford, op. cit.).

u Fred M. Heddinger. Address before the 13th Annual Summer Conference of the Pennsylvania School Boards Association, 15. VII. 1967. — "Newsletter" of the Pennsylvania Electronica Technology, Inc. 68—3, p. 4.

18 "Phi Delta Kappan", V. 1967, 417.

13 Samuel Halperin. Things Don't Just Happen. —"Congressio­nal Record", 20. II. 1968, p. E 981.

u "Publishers' Weekly", 19. II. 1973.

u "Fortune", V. 1972, p. 149.

le "New York Times", 11. II. 1972, p. 49.

17 /. Myron Atkin. The Federal Government, Big Business, and Colleges of Education.

й "New York Times", 14. VII. 1968.

19 James A. Mecklenburger and John A. Wilson. Learning G.O.D.
Can the Schools Buy Success? — "Saturday Review", 18. IX. 1971,
p. 76.

20 "Los Angeles Times", 1. II. 1972.

21 "Los Angeles Times", 28. VII. 1972.
28 "Publishers' Weekly", 8. II. 1971.

83 John. D. Williams. Conglomerates Cause An Information Loss. — "Wall Street Journal", 29. XII. 1972.

24 William F. Luebbert. Instructional Technology, Education and Man as a Builder and User of Tools. — International Symposium on Communication, Univ. of Pennsylvania, III» 23—25, 1972,

Глава четвертая

1 Erik Barnouw. Television as a Medium. — "Performance",
N 3, 1972, p. 13.

2 Ibid., p. 40.

8 Franc Shor. Pacific Fleet: Force For Peace. — "National Geographic", IX, 1959, pp. 283—335.

• ^Broadcasting", 14. VIII. 1972, p. 39.



6 Les Brown. Television: The Business Behind the Box. New
York, 1971, p. 59.

• "New York Times", 27. XI. 1972.



7 James Playsted Wood. Magazines In the United States. New
York, 1971, p. 291.

8 Ibid., p. 292.

• Ibid., p. 291.

10 »New York Times", 31. VII. 1967,

11 "As We See it". - "TV Guide", 22. VII. 1972, p. 1.

12 Max Gunther. Revolution at the FTC. — "TV Guide", 24. VI.
1972. pp. 27—28.

13 John C. Schwarzwalder. Public Broadcasting Must Clean Ho­
use. — "TV Guide", 30. IX — 6. X, 1972.

14 Merill Panitt. America Out of Focus. — "TV Guide", 15. I. —
12. II., 1972.

" Ibid.


» "Advertizing Age", 24. IV. 1972, p. 22.

17 "Advertizing Age", 3. VII. 1972.

w Tom Buckley. With the National Geographic on Its Endless, Cloudless Voyage. — "New York Times Magazine", 6. IX. 1972.

19 Frank Luther Mott, A History of American Magazines. Cambrid­ge, 1957, p. 626.

80 "National Geographic Society Elect Key Executives". — "Na­tional Geographic", X, 1967, p. 576.

n M. B. Grosvenor. National Geographic's Newest Adventure: A Color Television Series. — "National Geographic", X, 1965, p. 451.

310

** Tom Buckley. With the National Geographic..., p. 22.

0 Mott. History of American Magazines, p. 625.

** Volkman Wentzel. Mozambique, Land of the Good People. — "National Geographic", VIII. 1964, pp. 214—215.

** Jules B. Billard. Panama, Link Between Oceans and Conti­nents. — "National Geographic", III. 1970, p. 404.

* Ibid., p. 412.

" Buckley. "With the National Geographic..."t p. 18. 88 Wentzel. Mozambique..., pp. 203—204. 28 Buckley. With the National Geographic..., p. 18. 80 Peter T. White. Saigon, Eye of the Storm. — "National Ge­ographic", VI. 1965, p. 862.

u Peter T. White. Mosaic of Cultures. — "National Geographic", III. 1971, p. 329.

88 Wilhelm G. Solheim II. New Light On a Forgotten Past. — "National Geographic", III. 1971, p. 330.

99 Buckley. With the National Geographic..., p. 20.

84 W. E. Garretu Pagan On the Road to Mandalay. — "National Geographic", III. 1971, p. 349.

» Franc Shor. Pacific Fleet..., p. 283.



* "National Geographic", VI. 1972, cover.
87 Franc Shor. Pacific Fleet, pp. 283, 311.


99 Thomas W. McKnew. Four Ocean Navy in the Nuclear Age. — "National Geographic", II. 1965,

■• "National Geographic", IX. 1965.



40 "Magazines for Libraries". New York, 1969, p. 169.

41 Buckley, With the National Geographic..., p. 12.
« "Fortune", VI. 1972, p. 110.


49 "Nation's Business", III. 1971, pp. 46, 49.

44 Leo E. Litwak. Fantasy That Paid Off. — "New York Times Magazine", 27. VI. 1965.

** Richard Schickel. The Disney Version. New York, 1968, p. 19.

«• Ibid., p. 165.

47 Предварительное письмо к держателям акций в служащим, "Уолт Дисней продакшнз", 24. IV. 1972.

« /bid.

4* Annual Report, Walt Disney Productions, 1971, p. 4.

Schickel. Disney Version..., p. 313.

" Annual Report... p. 28.

68 Предварительное письмо к держателям акций и служащим, "Уолт Дисней продакпшз", 24. IV. 1972.

и Dwtght Whitney. It's Practically a Branch of the U. S. Mint. — "TV Guide*, 15-21, VII. 1972, p. 25.

M "Disney's Live Action Profits'1. — "Business Week", 24. VII. 1965, p. 32.

w Schickel. Disney Version..., p. 164.

*• Litwak. "Fantasy", p. 28.

» "Los Angeles Times"; 16. XII. 1966.

58 Robert Shayon. Entertainment. — "Performance", N 3, VII/VIII, 1972, p. 91.

•• Annual Report..., p. 21.



Ariel Dorfman and Armand Mattelart. Para Leer Al Pato Donald. Valparaiso, 1971.

S11

61 A. Mattelart. Mass Media In the Socialist Revolution; The Experience of Chile. — Communications Technology and Social Policy. New York, 1973.

•* "Los Angeles Times", 1. VI. 1972.



98 Дисней сказал однажды: "У меня не бывает подавленного настроения, и я не хочу, чтобы оно у меня появилось. Я счастлив, просто очень, очень счастлив". (/. Anthony Lukas. "The Alternative Life — Style of Playboys and Playmates", — "New York Times Maga­zine", 11. VI. 1972.).

«♦ Litwak. Fantasy, p. 27.

•5 M. B. Grosvenor. Walt Disney. Genius of Laughter and Learn­ing. — "National Geographic", VIII. 1963, p. 158.

ee Mott. A History of American Magazines, p. 632.

47 James L. C. Ford, Magazines for Millions, Carbondale, 1969, pp. 57—58.

M "Reader's Digest at the White House". — "New York Times", 29. I. 1972.

Глава пятая

1 Harwood L. Chtlds. Public Opinion: Nature, Formation and
Role. Princeton, 1965, p. 1.

2 Marshall A, Caskey. Polls: Critics and Proposed Controls,
Freedom of Information Center Report N 220. Columbia, 1969, p. 3.
Предположительно насчитывается тысяча американских фирм по
опросу общественного мнения. (Stephen Isaacs. The Pitfalls of Poll­
ing", Columbia Journalism Review, V/VI. 1972, p. 34.)

8 Erik Barnouw. A History of Broadcasting. New York, 1968.

4 Paul F. Lazarsfeld. Some Problems of Organized Social Re­search. — "The Behavioral Sciences: Problems ana Prospects", Boul­der, VIII, 1964, p. 11.

6 Paul B. Sheatsley. AAPOR Times 21. — "Public Opinion Quarterly" 32, 1968—69, p. 463.

Hadley Cantril. The Human Dimension: Experiences in Policy


Research. New Brunswick, 1967, pp. 24—30—31.

? Lazarsfeld, Some Problems, p. 11.



8 H. Cantrtl. Human Dimension, pp. 35—37.

• George Gallup, Jr., "The Challenge of Ideological Warfare",


in Propaganda and the Cold War. Washington, 1963, pp. 54—56.

10 Cantril. Human Dimension, Chs. 1, 2.

11 "Political Pollsters Head for Record Activity in 1968", Con­
gressional Quarterly Fact Sheet, 3. V. 1968, p. 1000.

12 George Gallup, Jr. "Image of the United States Abroad in
1969: A Report", in The Case for Reappraisal of U. S. — Overseas
Information Policies and Programs. N. Y., 1970, p. 18.

13 Richard L. Merritt. The USIA Surveys: Tolls for Policy and
Analysis, in Western Europe arid Perspectives on International Affa­
irs. New York, 1968, p. 6. Возможно, здесь применимы слова Пауло
Фрейре: "В своем стремлении господствовать, переделать других
сообразно собственным моделям и образу жизни захватчики хотят
знать, как оценивают действительность завоеванные ими люди,
но лишь для того, чтобы сделать свое господство еще эффективнее".
(Paulo Freire. Pedagogy of the Oppressed, pp. 150—151.)

14 H. Cantril. Human Dimension, pp. 35—49. Кэнтрил пишет:
"Очевидно, в демократии, подобной нашей, ни один президент не

312

может добиться осуществления своей политики, пока народ не заинтересуется этой политикой и не поймет ее смысла11 (р. 69).

u Harold Mendelsohn and Irving Crespi. Polls, Television and the New Politics. Scranton, 1970, p. X.

" Marylin Bender. Market Research. — "New York Times", 29. VIII. 1971. Jack J. Honomtchl. Big Business Snaps Up 22 Top Research Firms. — "Advertizing Age", 20. X. 1971, pp. 1, 83.

17 Richard Hodder—Williams. Public Opinion Polls and British Politics. London, 1970, pp. 9—14.

M Roper Research Associates. "A Ten—Year View of Public Atti­tudes Toward Television and Other Mass Media, 1959—69". New York, 1969.

19 "The Perils of Polling", Transaction 81, N 9—10, VII/VHl, 1971, p. 8.

80 John D. Morris. No Fault Poll Results Disputed. — "New York Times", 24. I. 1972.

21 Richard Halloran. Tactics Disputed in Fight to Win Release of P. O. W's. — "New York Times*, 7. VI. 1971.

n Cantrll. Human Dimension.

88 Report of the Standards Committee, American Association for Public Opinion Research, 1970, Chapter 7, pp. 165—166.

u Jerom Johnston and Gerald G. Bachman. Young Men Look At Military Service. — "Youth In Transition", N 193. The Univ. of Michigan, VI. 1970.

** John Herbers. Servey Finds Fear of U. S. "Break—Down". — "New York Times", 27. VI. 1971.

*• Richard L. Merritt, Ellen P. Flerlage, Anna J. Merritt. Poli­tical Man in Postwar German Education. — "Comparative Educa­tion Review", 15. X. 1971, p. 4.

27 Milton Rokeach. The Role of Values in Public Opinion Rese­arch. — "Public Opinion Quarterly", 32, N 4, (Winter 1968—69), p. 549.

ю "Chicago Sun-Times", 26. VI. 1968.

n Mendelsohn and Crespi. Polls, TV, Politics, pp. 40—41.

80 H. Cantril. Human Dimension, p. IX.

81 George Gallup, Jr. A Guide to Public Opinion Polls, Prince­
ton, 1948, pp. 3, 7.


82 Robert M. Smith. Youth Found Cool to Career in F. B. I. —
"New York Times", 15. II. 1972.


88 Harwood L. Childs. Public Opinion, p. 1.

84 Bernard C. Cohen. The Relationship Between Public Opinion and Foreign Policy Maker. — "Public Opinion and Historians" Det­roit, 1970, p. 70.

86 Kaarle Nordenstreng. "Broadcasting Research in Scandinavian
Countries", International Studies of Broadcasting. Tokyo, 1971,
p. 257.


M A nthony Wilden. System and Structure: Essays in Communica­tion and Exchange. London, 1972, p. XX.

87 Alex S. Edelstein. Ideas In Search of Methodologies
In International Communications, paper for Raymond B. Nixon Sym­
posium. Minneapolis, IV. 14—16, 1971.


88 Paul Lazarsfeld. The Discussion Goes On. — "Public Opinion
Quarterly", 9 (Winter 1945—46), p. 404.


w Mendelsohn and Crespi. Polls, TV, Politics, p. 314.

813



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