МАТЕРИАЛИ ЗА XX МЕЖДУНАРОДНА НАУЧНА ПРАКТИЧНА КОНФЕРЕНЦИЯ ★ 17 - 25 март, 2023
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effective investment direction, and professional knowledge itself turns into a genuine
wealth.
Initially, in the era of industrialization (in a mass consumer society), supply
exceeds demand and a passive human consumer is formed. The social task of formation
and development of the culture of innovative activity of society and personality is
actualized [1].
A person, as a subject of genuine socio-cultural activity, transforms the worlds
around him and himself in such a way that these worlds and the person himself are
increasingly permeated with the proper human meaning, humanized, i.e. they acquire
the features of a universal socio-cultural trinity of Truth, Goodness and Beauty. But
such a worldview in the understanding of innovation is not the only one. In modern
humanitarianism, there are also relativistic concepts in which the very legitimacy of
the "cultural -primitive" dichotomy is rejected.
Psychological concepts in understanding the essence of innovation activity
(first of all, in its applied aspects) allow us to reveal socio-cultural activity holistically
and logically sequentially. The theory of socio-cultural activity is the science of what
technologies should be used to create innovations (new ideas, relationships) and what
are the socio—cultural, organizational, psychological and other prerequisites that
ensure an increase in the effectiveness of such innovative technologies [2].
In socio-cultural activity, it is the innovation system that is considered as a
system object, which includes: material and intellectual resources of innovation - what
can be designated as an "input"; then the innovation being created is the goal or
"output". The external environment for innovation is the market, which determines the
very need and parameters of the innovation being created, i.e. what is commonly
referred to as a "feedback loop".
At the same time, it should be borne in mind that we are talking about social
(in the sense of artificial) systems, i.e. systems with more or less rigid determination.
Moreover, according to the principles of synergetics, "only the artificial can be
deterministic and reversible," but it may not be so. Synergetics is the science of
spontaneous, self-organizing, self-governing systems and processes. Synergetics
considers subjective and accidental not as secondary, insignificant and side processes,
but as stable in the movement of various systems [3].
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