The relevance of the study stems of a number of factors. Linguistic
specificity identified on the basis of gender characteristics is gaining in importance in
modern times. On the basis of logical-semantic analysis, it is possible not only to show
the grammatical nature of the generic category of English, but also to offer an extended
description of its structure. It is necessary to consider in detail the development of the
category of gender in linguistics. Modern science makes a choice in favor of a gender-
labeled subject, recognizing the social-situational component of the cognition process.
Gender should be considered as a socio-cultural category that is regularly
recreated in the structures of the individual's linguistic awareness, conditioned by the
peculiarities of a certain culture of sociocultural norms, i.e. it is a set of stereotypes
and models of behavior, speech, offered to society by representatives of both sexes.
Gender stereotype is a separate type of stereotype that reflects culturally and socially
conditioned thoughts and presuppositions about the signs, attributes and norms of
behavior of both sexes in the language. Each society, at a certain period of its historical
development, forms stereotypical standards of femininity and masculinity, in other
words, stereotypes of a "typical woman" and "a typical man", that is, chergy, norms,
roles typical or desirable for those whom society singles out as men or women.
Socioeconomic changes in the world, demographic trends, dramatic changes in the
structure of labor resources, the redistribution of responsibilities and roles in the family,
the struggle of women for their rights, feminism have led to an increase in the role and
status of women in the modern world, primarily in English-speaking countries, which
is reflected and in the language at the lexical level. The English-speaking female
subject of discourse is aware of the negative potential of feminine suffixes, and with
the increasing popularity of the feminist movement in modern English-speaking
discourse, there is a tendency to designate female referents with genus-wide
nominations that are devoid of the connotations inherent in feminine nominations.
5
The aim is to investigate and analyze how the grammatical category of gender
in the language evolved using the example of English publicistic discourse.
To achieve this aim it is necessary to solve the following objectives:
• To review the notion and the concept of gender linguistic;
• To describe the conceptual-thematic area of grammatical gender and identify the
formats of knowledge with which it is structured and represented in the language;
• Investigate the cognitive foundations of the gender category in language and the
processes of gender categorization in the course of assigning sex and gender to an
object;
• To analyze the texts of publicistic discourse in order to describe the process of
evolution of the category of gender in English language;
• To demonstrate how the category of gender in linguistics develops;
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