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to convey, receive, and comprehend strategic information rapidly. There are three ways to 
communicate: down, up, and horizontally. [4, P 261]. A good balance between downstream and 
upstream communication is required [5]. For a communication to be successful, it must be a peer-to-
peer procedure between sender and recipient. Communication does not take into account the size of 
the organization because communication is two-way even in tiny groups [6]. Communication skills 
include the capacity to structure a message's text in an appropriate format, speaking skills, the ability 
to harmonize external and internal manifestations, the ability to accept feedback, the ability to 
overcome communication hurdles, and so on [7]. 
Companies have emphasized "customer service" for many years. They just lately begun to pay 
workers the same attention, understanding that employees have a greater impact on a company's 
performance than a group of consumers. According to research conducted by consulting firm Watson 
Wyatt, staff communication is no longer a "soft" function, but rather a business function that affects 
productivity and adds to a company's financial success [8]. As a result, we recognize the value of 
internal communication in the workplace. Internal communication is a critical instrument for 
establishing a clear and accurate corporate image. Furthermore, you may assist the firm by giving 
employees with information about the organization through internal communication [9]. Internal 
communication is a complex, imperative process through which employees coordinate the workflow 
necessary for the functioning of any organization in the company. Today, as we understand 
employees, they want to get more information about the company in which they work, so internal 
communication is a catalyst for the organization's excellence and efficiency [9]. If the internal 
communication is very well organized, it gives all employees a willingness to answer questions about 
the organization. It is important to provide information in a clear and simple way so that you can 
remember it and give the correct answers when you receive questions about the company [10]. In the 
article we will investigate communication with a set of behavior, and how important is the role of 
tolerance in communicative behavior in a company. The first thing to understand is the term 
"communicative behavior". Sternin in his work defines communicative behavior as a set of 
communicative norms and traditions, which was generally accepted by a certain group of people [11]. 
That is, communicative behavior is the behavior of a person or a group of persons in the process of 
communication, regulated by the norms and traditions of communication of a given society [12]. 
Communicative behavior is communication with the interlocutor through the language and 
cultural traditions characteristic of a particular community of people, and the exchange of information 
between people. The result of this level of interaction is mutual understanding between people. The 
interactive aspect of communicative behavior leads to the establishment of certain relationships 
between communicants, which are based on the personal characteristics of people and the perception 
of positions in relation to each other. The level of perception makes possible mutual cognition and 
rapprochement of people, is a process of perception by partners of each other, the definition of a 
communication situation. Perceptual skills of communicative behavior are manifested in the ability 
to control one's perception, “read” the mood of partners by verbal and non-verbal characteristics, 
understand the psychological effect of perception and take them into account to reduce distortions. 
The communicative behavior of an individual depends on communicative competence, which 
includes knowledge of the sign-symbolic system within which communication takes place, 
knowledge about the external world, acquired by the individual on the basis of his personal experience 
and basic knowledge about the world that representatives of this ethnic group possess due to 
belonging to a particular national, ethnic, social, religious, professional and other group. The 
communicative behavior of the interlocutor as a result of his communicative actions is determined 
through acts of mutual understanding, linking the action plans of various participants and linking 
purposeful actions into a single and joint interaction [1]. We have learned that communication is 
critical in a variety of contexts, especially in a culturally diverse workplace [13]. This allows people 
in the organization to interact and work effectively and efficiently. Communication behavior consists 
of actions, interactions and dual interactions that work together to achieve communication goals in 
the workplace [14]. 
And we realized that one of the important factors in the communicative behavior of a person is 

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communicative tolerance. For the first time, the term "communicative tolerance" was introduced into 
scientific circulation by V.V. Boyko, understanding it as a reflection of a positive communicative 
attitude in the behavior [15]. This is "a characteristic of a person's relationship to people, showing the 
degree of tolerance of unacceptable and unpleasant mental states, qualities and actions of partners in 
interaction". [7, P. 396]. He identified the following types of communicative tolerance: • situational 
communicative tolerance (tolerant attitude of a given person to this particular person); • typological 
communicative tolerance (tolerant attitude of a person towards collective types of individuals or 
groups of people); • professional communicative tolerance (tolerant attitude towards collective types 
of people with whom one has to deal by the nature of the activity); • general communicative tolerance 
(tolerant attitude towards people in general; tendencies due to life experience, attitudes, character 
traits, moral principles, the state of human mental health) [16, p. 405]. If we consider other authors, 
then E.A. Kalach notes that the tolerance shown by the individual in the process of communication 
(communicative tolerance) is, first of all, a stable psychological characteristic of the personality, 
characterized by a two-level structure: 1) the level of consciousness in the form of the attitude of the 
personality and 2) the level of behavior as a conscious action or deed. In addition, according to the 
researcher, this category “captures a special tolerant, peaceful, conflict-free, respectful, trusting, 
empathic, equivalent type of relationship within the framework of subject-subject interaction 
(communication)”. [17, P. 49-50]. And L.A. Nikolaeva understands communicative tolerance as the 
spiritual and physical state of an individual, coordinating a certain type of his relationship with 
communication partners and including the value characteristics of the individual, which contribute to 
the formation and development of tolerant communication. In the context of his research, the author 
notes that the phenomenon of communicative tolerance “in the professional activity of a lawyer is 
based on partial or complete acceptance of the views and communicative characteristics of a 
communication partner to achieve mutual or general well-being in a legal way”. [18, P. 39]. SV 
Rusakova, within the framework of her research, understands communicative tolerance as a 
personality characteristic, manifested in the interaction of subjects of the educational process and 
expressed in understanding, acceptance and recognition of the other. [19, P. 35]. Z. A. Ageeva notes 
in turn that a person either does not see significant differences between the manifestations of his own 
and someone else's personality, or does not experience negative feelings about such differences. [20, 
P. 49]. Considering all the definitions, we can come to the conclusion that communicative tolerance 
is at the same time a professionally significant quality for a good employee. In addition, all of the 
above authors are unanimous in the opinion that communicative tolerance is manifested as the ability 
to interact and communicate with other people. 
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