Материали
МАТЕРИАЛИ ЗА XX МЕЖДУНАРОДНА НАУЧНА ПРАКТИЧНА КОНФЕРЕНЦИЯ
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| МАТЕРИАЛИ ЗА XX МЕЖДУНАРОДНА НАУЧНА ПРАКТИЧНА КОНФЕРЕНЦИЯ ★ 17 - 25 март, 2023
93 Innovativeness and tradition in socio-cultural activities are interrelated sides in the development of society. In a broad historical context, traditions can (and should!) be considered as a necessary condition for any development. A society that has lost its traditions, its historical memory, degrades, because the connection between generations is interrupted, marginalization arises and expands, and other destructive processes are gradually unfolding. On the other hand, society cannot exist without changing [8]. Consequently, the unity of innovation and tradition, which is fixed in the system-wide principle of continuity, is the most important prerequisite for the development of socio-cultural activities. The connecting link in such a dynamically changing unity is the elements of culture. In other words, any innovation as a kind of systemic (normative) deviation provokes those processes that can be designated as the rejection of the old, the mobilization of the modern and the expansion of the new [9]. However, in each specific case, innovation associated with the necessary denial of previous norms and rules begins with the manifestation of creativity, originality, departure from generally accepted traditions. But such abilities are possessed only by selected members of society, the so-called "creative minority". The main issue here is the selection criteria adopted in this social system, which prevent some innovations from spreading, and allow others to break through. Obviously, the most important selection criterion is the objective needs of social development and, accordingly, the objectively expressed interests of the majority of members of society through interdependence [10]. The effectiveness of innovative activity of social subjects (individuals, groups, communities) is determined by the state of the innovation climate of society, i.e. such a state in which the basic social institutions (economic, political, cultural and spiritual) and public consciousness are characterized by a high positive susceptibility to innovative changes. The innovative climate of society depends on the nature of the attitude towards innovations on the part of social groups and generations, as well as on the culture of relations between them. Therefore, the innovative activity of society can be assessed by the role played in it, respectively, by the older or younger generations, i.e. "fathers" or "children" [12]. |