Учебно-методическое пособие для студентов минск 2010 ббк утверждено на заседании

2. Read the text and decide why strategic planning is so important for an organization’s success.

Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. Various business analysis techniques can be used in strategic planning, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) and PEST analysis (Political, Economic, Social, and Technological analysis).

Strategic planning is the formal consideration of an organization's future course. All strategic planning deals with at least one of three key questions:

"What do we do?"

"For whom do we do it?"

"How do we excel?"

In business strategic planning, the third question is better phrased "How can we beat or avoid competition?" In many organizations, this is viewed as a process for determining where an organization is going over the next year or more typically 3 to 5 years, although some extend their vision to 20 years. In order to determine where it is going, the organization needs to know exactly where it stands, then determines where it wants to go and how it will get there. The resulting document is called the "strategic plan".

It is also true that strategic planning may be a tool for effectively plotting the direction of a company; however, strategic planning itself cannot foretell exactly how the market will evolve and what issues will surface in the coming days in order to plan your organizational strategy. Therefore, strategic innovation and tinkering with the 'strategic plan' have to be a cornerstone strategy for an organization to survive the turbulent business climate.

Vocabulary Focus

3. Fill in the gaps with the words given in Ex. 1.

1. 
   Kristin …………. her acting career with great determination.
   
2. 
   I like the actors but I don’t like the …………. of this film.
   
3. 
   There are several documents under ………….. .
   
4. 
   Drug testing of employees is a sensitive …………. .
   
5. 
   Some planners prefer a particular approach to planning such as appreciative ………………... .
   
6. 
   The duty officer …………… us a cabin for the night.
   

4. Match the English and Russian equivalents.

1 determine	a) размещать, распределять
2 pursue	b) определять
3 issue	c) преследовать, добиваться
4 competition	d) предсказывать, прогнозировать
5 appreciative	e) сложность
6 turbulent	f) буйный, беспокойный
7 complexity	g) восприимчивый
8 allocate	h) конкуренция
9 foretell	i) проблема

5. Choose the synonyms from the box to the highlighted words.

managership, research, follow, important, contribute, direction, violent, complication

1. 
   Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy.
   
2. 
   Some planners prefer a particular approach to planning such as appreciative inquiry.
   
3. 
   Therefore, strategic innovation and tinkering with the 'strategic plan' have to be a cornerstone strategy for an organization to survive the turbulent business climate.
   
4. 
   Strategic planning is the formal consideration of an organization's future course.
   
5. 
   The way that a strategic plan is developed depends on the nature of the organization's leadership, culture of the organization, complexity of the organization's environment, size of the organization, expertise of planners, etc.
   

6. The following words are in the text. Use your dictionary to find the other parts of speech. Check the pronunciation.

Noun	Verb	Adjective
	determine
		considerable
competition
	survive
complexity

Comprehension

7. Mark the following statements as true or false:

1. 
   The way that a strategic plan is developed depends on the nature of the organization's leadership.
   
2. 
   Strategic planning is the formal consideration of an organization's present course.
   
3. 
   Strategic planning itself can foretell exactly how the market will evolve.
   
4. 
   Issues-based planning is probably the most common and starts with focus on the organization's mission (and vision and/or values), goals to work toward the mission, strategies to achieve the goals, and action planning (who will do what and by when).
   
5. 
   The way that a strategic plan is developed depends only on the nature of the organization's leadership.
   
6. 
   Some plans are two to four pages long, while others can be a little bit longer.
   

8. Answer the questions to the text.

1. 
   What is strategic planning?
   
2. 
   What analysis techniques can be used in strategic planning?
   
3. 
   Strategic planning is the formal consideration of an organization's future course, isn’t it?
   
4. 
   What key questions does strategic planning deal with?
   
5. 
   What strategic planning models do you know?
   
6. 
   What do all these strategic planning models start by?
   

9. Complete the sentences according to the text.

1. 
   Strategic planning is the formal consideration of an organization's ………….. …………… .
   
2. 
   The resulting document is called the ....... ……. .
   
3. 
   It is also true that strategic planning may be a tool for effectively …………… the ………….. of a company.
   
4. 
   The way that a strategic plan is developed depends on the nature of the organization's leadership, culture of the organization, complexity of the organization's environment,……. , ……., etc.
   
5. 
   ………. planning is probably the most common and starts with focus on the organization's mission.
   
6. 
   ………... strategic planning often starts by examining issues facing the organization, strategies to address those issues, and action plans.
   
7. 
   Some planners prefer a particular approach to planning such as ………… ……… .
   

10. Put the sentences in a logical order according to the text.

1. 
   It is also true that strategic planning may be a tool for effectively plotting the direction of a company.
   
2. 
   There are a variety of strategic planning models, including goals-based, issues-based, organic, scenario (some would assert that scenario planning is more a technique than model), etc.
   
3. 
   There are a variety of perspectives, models and approaches used in strategic planning.
   
4. 
   Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.
   
5. 
   Strategic planning is the formal consideration of an organization's future course.
   
6. 
   Various business analysis techniques can be used in strategic planning.
   

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