Учебно-методическое пособие для студентов минск 2010 ббк утверждено на заседании



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түріУчебно-методическое пособие
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Listening

1. Discuss the following questions.

1. Is it important for companies to have a written code of ethics?

2. Is it more important for some industries than others to have a code of ethics?

2. Claire Bebbington is External Affairs Manager for a division of BP (British Petroleum).

Before listening, make sure you know the meanings of the following words:


reflect – отражать, воспроизводить, свидетельствовать (о чём-л.)

survive – продолжать существовать; сохраняться

commitment – приверженность, взгляды

accountable – обязанный отчитываться, ответственный, подотчётный


 Listen to the first part of the interview. Decide whether these statements are true or false, according to Claire.

1. The issue of ethics is simple.

2. If a company puts its code of ethics in writing, it is more likely to act on it.

3. Following up a code of ethics is difficult.


3. Listen again to the first part of the interview. Complete the two extracts below.
1. ‘Firstly, it makes a …………. to certain good …………… and so it’s a way of communicating the importance of ……………… to all of its employees and partners.’

2. ‘If you express these things in …………….., especially, then you can be held …………….. for them.’


 4. Listen to the second part of the interview.

Make sure you know the following words:


get oneself into hot water – попасть в беду (по своей вине); "влипнуть", запутаться

facilitation – облегчение, помощь

obviously – явно, ясно, очевидно, понятно

proportion – размер; объём; величина

instance – пример, случай

nepotism – непотизм, семейственность, кумовство


Complete the question that Claire asks. What examples does she give to illustrate the question?


‘When does a facilitation ………. become a …………..?’

Translation

a) Translate the following passage into Russian paying attention to business vocabulary:

Individual businesses also often adopt codes of ethics concerning the behaviour of their employees. These codes stress honesty and loyalty. They may prohibit such practices as accepting gifts or entering agreements where a conflict of interest might occur.

Many practical and ethical problems result from international business operations. Bribery, kickbacks, and other practices have flourished in overseas operations on a greater scale than has been common in domestic operations. Two factors contribute to the problem: a) the growth of international operations resulting in increased competition and more opportunities for unethical practices and b) a more widespread acceptance of a common standard of behaviour arising from cross-cultural contacts and influences.

b) Translate the following passage into English using your active vocabulary:

Этические аспекты характерны для всех направлений деятельности организаций. Они затрагивают и решения о найме персонала, и определение критериев эффективности исследований и разработок, и производственную политику, и маркетинг, и благотворительную деятельность.

Круг социально ответственных и этических компаний постоянно расширяется. А проявление бизнесом внимания к нуждам общества позволяет сформировать положительный имидж компании.

Этические инвесторы избегают вложений в компании, деятельность которых не отвечает их представлениям об общественно принятых нормах: в производителей табака, алкоголя, вооружений или атомную энергетику.


Self-study section. Grammar revision

Complete this story putting the verbs in brackets in the correct form (Past Simple, Past Continuous or Past Perfect).

It was 10 o'clock at night. Eddie was tired and hungry. He 1(spend) the last five hours talking to the company's senior managers. He 2(realise) that he would have to resign from his job, and also that he 3(face) the possibility of going to prison.

Six months ago, everything 4(be) fine. He 5(have) a wonderful job and he 6(make) a lot of money. Then he 7(meet) some people who 8(advise) him badly. They 9(give) him a list of companies and 10(tell) him to buy their shares. He 11(use) the company's money to do this. At first the shares 12(rise), so he 13(buy) some more. Everything 14(seem) so easy. Then the stock market 15(crash) and he lost everything.

Eddie 16(telephone) his wife before leaving the office. He 17(apologise) for not phoning earlier, explaining that he 18(have) a difficult meeting. 'You sound upset. Anything wrong?' she asked. 'I'll tell you about it when I get back,' he 19(reply).


If you have any difficulties in doing this task or want to brush up your grammar skills please refer to Grammar File p. 173-175.




Social skills

Problem-solving

1. Study the phrases in the box. Add one expression under each heading.





Stating options

We have a number of options.

There are several ways we could deal with this.


Considering less obvious options

We could try…

It might be worth…


Balancing arguments

Let’s look at the pros and cons…

Let’s discuss the advantages and disadvantages.

On the one hand… On the other hand…



Discussing possible effects

Let’s think about the consequences of…

If we do this then…


Making a decision

The solution then is to…

The best way forward is to…


Changing your approach

Let’s look at this another way.

Let’s look at this from a different angle.


Stating future action

What we’ve got to do now is…

So the next thing to do is…

 2. Listen to two company directors discussing a problem concerning one of their managers. Tick the expressions in Ex. 1 that you hear.



3. Work with a partner. Discuss different ways of tackling these problems. Use expressions in Ex. 1.
1. You manufacture skis, so demand for your product is seasonal. You’d like to make another product, something that sells in the summer, but what?
2. You have organised a two-day seminar for 160 people on quality management. It’s due to start in an hour and your famous guest speaker has lost her voice.
3. You print a monthly bulletin for the staff. It contains general news about your company but it looks boring so nobody reads it. How can you make it more interesting?
4. Someone has been hacking into confidential files on your computer system.
5. Every Christmas a company gives its customers gifts ranging from diaries and calendars to cases of Scotch whisky. The financial manager says it’s too expensive and wants to stop. The sales manager disagrees.

4. Work in groups. Role play this situation.

You are senior managers at a hi-fi manufacturer. Your company is losing market share. You strongly suspect your main rival is using unfair methods to promote its products.

For example, you are almost sure that your rival has been:

a) making cash payments to main dealers;

b) offering expensive gifts to important customers.

Hold a meeting to consider how to solve the problem (use the phrases from Speaking File pp. 223-228 ).






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