4. NOUNS
A Sample sentences
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The market survey has produced some very interesting results.
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We expect to appoint a new sales manager next year.
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Taxpayers are absolutely horrified by the new tax rates.
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The legislation deals very harshly with law-breakers.
B Form
A noun compound comprises two or more nouns which are combined together into a phrase. A noun compound comprises:
one or more modifying nouns + a head noun
The modifying noun acts like an adjective and gives more information about the head noun.
A: We have carried out a survey. (head noun)
B: What type of survey?
A: A market survey. (modifying noun)
1. The modifying noun, like an adjective, comes before the head noun:
research study
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(= a study by research)
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market research
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(= research into the market)
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2. The modifying noun, like an adjective, remains in the singular:
newspaper publisher
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(= a publisher of newspapers)
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taxpayer
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(= a person who pays taxes)
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cf. sales manager
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(= the manager responsible for sales; not: the manager responsible for sale)
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3. There are no fixed rules about writing compounds:
conversion process (two separate words)
law-breaker (hyphenated)
timescale (one word)
As language changes, there is a tendency for new compounds to be formed and for familiar compounds to be written as one word. The following are all possible:
work force work-force workforce
C Practice
1. Read this short newspaper report and underline all examples of noun compounds.
Alpo wins Jordan order
Alpo Holdings has boosted its drive into automobile markets with a $47.5 m sales contract to build 2,000 bus bodies for the Jordanian government.
The order equates to 46 per cent of Alpo's bus parts turnover and is backed by a cash deposit and a $37 m OECD-supported buyer credit.
2. Rewrite the following phrases as noun compounds.
a) a concession on taxes
b) a machine which is a tool
c) a holiday which lasts ten days
d) a report on an accident
e) a court of law
f) a licence to export
3. Below are seven newspaper headlines. Break the noun compounds into longer phrases which could be the opening lines for each report. The first has been done for you.
1Government policy crisis ‒ There is a crisis in government policy ...
2Poisonous Chemicals Disaster
3North Sea Oil Rig Accident
4Air Speed Record
5Airport Congestion Problem
6Chemicals Industry Results Disaster
7Gas Pollution Row
4. You work for Arrow and you have to arrange insurance for the plant. Below is a letter to an insurance company requesting a visit and a quote for insurance. Using words from the box, fill in the spaces with appropriate noun compounds.
administration park despatch loading production storage
ARROW Ltd
Widford Hall Lane Croydon Surrey CR5 6TT UK
Silver Moon Insurance Company June 6, 19..
440-442 Parliament Street Ref: LRBE/SS
York Y01 42BU
USA
Dear Sir
Re: Insurance quotation
We are in the process of reviewing our insurance cover and would be interested in receiving a quotation from you. Please contact us in order to arrange a visit to our plant.
The plant consists of a car ____, the ___ facilities, a ____ bay and a ____ area. There is also a ____ depot, an ____ block and a canteen.
The total area covered is 1202 m2.
I look forward to hearing from you so we can arrange a visit.
Yours faithfully
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4.2 NOUNS. GENITIVE FORMS
A Sample sentences
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The company's acquisition astonished everybody in the city.
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We need to build up stronger links with Rotaronga's trading partners.
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If the lid of the machine is left open, the optics will burn out.
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Today's rise in share prices has amazed everyone.
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President Clinton's election was widely forecast by the polls.
B Form
The genitive is written with an apostrophe (+ s if the noun is singular) or with the preposition of:
this year's results (= the results of this year)
the last two quarters' results (the results of the last two quarters)
the development of a new distribution network
the prices of all new products
C Uses
1 We typically use the genitive with 's or s' with the following nouns:
a) human nouns: Clinton's election
b) animal nouns: the lion's share
c) time nouns: the last two quarters' results
d) location nouns: Rotaronga's trading partners; the country's development
e) organization nouns, where an organization is a group of people: the government's decision; the board's reaction
2 We use the genitive with of with things:
the lid of the machine (not: the machine's lid)
the development of management science
3 We can use either the apostrophe form or the of form with organization nouns:
the company's results or the results of the company
the meeting's decision or the decision of meeting
D Practice
1. Underline examples of the genitive forms in the advertisement below.
TT SOFT
Tomorrow's software at today's prices!
Telephone our sales staff and place your order today.
We are the country's top suppliers of all types of business applications software raging from the very latest word processing and graphics packages to sophisticated applications.
Your future's better with us!
Look at these phenomenal savings!
In a special deal for TT SOFT, Bell has slashed 50 per cent off its desktop packaging program Bell Desk 500.
Trumpet's world-beating spreadsheet at $100!!
A state of the art publishing program for $150!!
Meet your needs!
Meet the needs of your computer!!
Meet us with a telephone call on FREEPHONE 505050 NOW!!!
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2. Each of the sentences below contains a genitive using of. If it is grammatically correct to do so, change it to a construction with an apostrophe.
1 The results of the pharmaceutical group Physic are encouraging.
2 Turnover for the first two quarters has shown a 20 per cent rise.
3 The workforce of the company will benefit.
4 All the pay packets of the employees will include a bonus.
5 A meeting of the shareholders scheduled for the end of September will be a cheerful affair.
6 The Chairman of the Board celebrates ten years in that role.
7 Profits for each year of his tenure have increased well above the industry average.
3. Dolcetto International is being investigated by the Serious Fraud Office, a special police unit. The following is an extract from a newspaper report. Improve some of the sentences by changing the genitive forms.
The Board's decision to raise the dividend was against the advice of the auditor. Now the companies' shares have been suspended and its AGM has been postponed. The director's passports have been confiscated by the judicial authorities. A spokesman for Mr Sherlock Holmes, the Managing Director, said Mr Holmes had no comment to make. Mr Holmes's wife, also a Board's member, said the investigation was a 'disgrace'.
Meanwhile, the employees of the company reported for work as usual. A worker's representative said her colleagues were worried about their jobs.
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