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Brief news items.The function of a brief news item is inform the reader. It states 
only facts without giving comments. This accounts for the total absence of any 
individuality of expression and the almost complete lack of emotional colouring. It is 
essentially matter-of-fact, and stereotyped forms of expression prevail. 
It goes without saying that the bulk of the vocabulary used in newspaper writing is 
neutral and common literary. But apart from this, newspaper style has its specific 
vocabulary features and is characterized by an extensive use of: 
a) Special political and economic terms, e.g., Socialism, constitution. 
b) non-term political vocabulary, e.g., public, people progressive. 
c) Newspaper clichés, i.e., stereotyped expression commonplace phrases familiar to the 
reader; e.g., vital issue, pressing problem, well-informed sources, danger of war. 
d) Abbreviations, e.g. UNO (United Nations Organization), TUS (Trades Union 
Congress), NATO (North Atlantic Treaty Organization), AFL-CIO (American 
Federation of Labour-Congress of Industrial Organizations). 
The Headline.The headline is the title given to a news item or a newspaper article. 
The main function of the headline is to inform the reader briefly of what the news that 
follows is about. Sometimes headlines contain elements of appraisal, i.e., they show the 
reporter’sor the paper’s attitude to the facts reported. English headlines are short and 
caching, they “compact gist of news stories into a few eye-snaring words.” 
Advertisements and announcements. Advertisements made their way into the 
British press at an early stage of its development, i.e., in the mid-17
th
century. So they are 
almost as old as newspapers themselves. 
The function of advertisements and announcements, like that of brief news, is to 
inform the reader. 


13 
The editorial. As has been stated, editorials, like some other types of newspaper 
articles, are an intermediate phenomenon bearing the stamp of both the newspaper style 
and the publicistic style. 
The function of the editorial is to influence the reader by giving an interpretation of 
certain facts. 


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