Torebek A.B., Berdibayeva S.K.
(Kazakhstan, Almaty, Al-Farabi Kazakh National University)
COMMUNICATIVE BEHAVIOR OF THE COMPANY'S EMPLOYEES
The current world's globalization process necessitates good workplace engagement and
communication. As a result, there has been a lot of interest in communicative behavior, strategies,
and the successful use of both verbal and nonverbal language in communication. Effective
communication is essential for every business and may benefit it in a variety of ways. And we
recognize the importance of communication in product creation, customer interactions, human
resource management, and nearly every facet of a business. Employees of the firm are an important
audience since they frequently act as guides for other audiences. Bonds with other groups will be
strong if firm personnel are well informed and involved [1]. Strong relationships are built on effective
communication. It is critical to have strong communication skills. Because trust and loyalty are
fundamental aspects of every relationship, communication that is tailored to fit individual
requirements, deliver critical messages, and give positive and constructive feedback is essential.
Effective communication regarding the company's goods, services, culture, and values is also
facilitated by strong partnerships with external audiences. Lee Thayer, an American communication
philosopher, claims that communication and energy functions are two crucial aspects of our lives.
And, like diet or health, communication has an impact on life [2]. As a result, we must have a thorough
understanding of communication. The process of information flow between sender and recipient is
known as communication [3].
Nothing would be accomplished in the workplace if communication was not present; employees
would be unable to give instructions, and equipment and materials would be unable to be ordered;
most importantly, progress would be impossible to measure, and products and services would be
unable to be delivered to customers. The five management functions — planning, organizing, staffing,
leading, and controlling — all rely on communication, according to Drucker (1954). In fact, the
capacity to communicate effectively with customers and workers was ranked as the most critical
talent required by firm personnel in studies of highly successful organizations throughout the country.
The major purpose of business communication, according to Thomas J. Lee (2004), is to inspire and
motivate all workers to accomplish their strategic vision. It is critical for a firm employee to be able
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to convey, receive, and comprehend strategic information rapidly. There are three ways to
communicate: down, up, and horizontally. [4, P 261]. A good balance between downstream and
upstream communication is required [5]. For a communication to be successful, it must be a peer-to-
peer procedure between sender and recipient. Communication does not take into account the size of
the organization because communication is two-way even in tiny groups [6]. Communication skills
include the capacity to structure a message's text in an appropriate format, speaking skills, the ability
to harmonize external and internal manifestations, the ability to accept feedback, the ability to
overcome communication hurdles, and so on [7].
Companies have emphasized "customer service" for many years. They just lately begun to pay
workers the same attention, understanding that employees have a greater impact on a company's
performance than a group of consumers. According to research conducted by consulting firm Watson
Wyatt, staff communication is no longer a "soft" function, but rather a business function that affects
productivity and adds to a company's financial success [8]. As a result, we recognize the value of
internal communication in the workplace. Internal communication is a critical instrument for
establishing a clear and accurate corporate image. Furthermore, you may assist the firm by giving
employees with information about the organization through internal communication [9]. Internal
communication is a complex, imperative process through which employees coordinate the workflow
necessary for the functioning of any organization in the company. Today, as we understand
employees, they want to get more information about the company in which they work, so internal
communication is a catalyst for the organization's excellence and efficiency [9]. If the internal
communication is very well organized, it gives all employees a willingness to answer questions about
the organization. It is important to provide information in a clear and simple way so that you can
remember it and give the correct answers when you receive questions about the company [10]. In the
article we will investigate communication with a set of behavior, and how important is the role of
tolerance in communicative behavior in a company. The first thing to understand is the term
"communicative behavior". Sternin in his work defines communicative behavior as a set of
communicative norms and traditions, which was generally accepted by a certain group of people [11].
That is, communicative behavior is the behavior of a person or a group of persons in the process of
communication, regulated by the norms and traditions of communication of a given society [12].
Communicative behavior is communication with the interlocutor through the language and
cultural traditions characteristic of a particular community of people, and the exchange of information
between people. The result of this level of interaction is mutual understanding between people. The
interactive aspect of communicative behavior leads to the establishment of certain relationships
between communicants, which are based on the personal characteristics of people and the perception
of positions in relation to each other. The level of perception makes possible mutual cognition and
rapprochement of people, is a process of perception by partners of each other, the definition of a
communication situation. Perceptual skills of communicative behavior are manifested in the ability
to control one's perception, “read” the mood of partners by verbal and non-verbal characteristics,
understand the psychological effect of perception and take them into account to reduce distortions.
The communicative behavior of an individual depends on communicative competence, which
includes knowledge of the sign-symbolic system within which communication takes place,
knowledge about the external world, acquired by the individual on the basis of his personal experience
and basic knowledge about the world that representatives of this ethnic group possess due to
belonging to a particular national, ethnic, social, religious, professional and other group. The
communicative behavior of the interlocutor as a result of his communicative actions is determined
through acts of mutual understanding, linking the action plans of various participants and linking
purposeful actions into a single and joint interaction [1]. We have learned that communication is
critical in a variety of contexts, especially in a culturally diverse workplace [13]. This allows people
in the organization to interact and work effectively and efficiently. Communication behavior consists
of actions, interactions and dual interactions that work together to achieve communication goals in
the workplace [14].
And we realized that one of the important factors in the communicative behavior of a person is
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communicative tolerance. For the first time, the term "communicative tolerance" was introduced into
scientific circulation by V.V. Boyko, understanding it as a reflection of a positive communicative
attitude in the behavior [15]. This is "a characteristic of a person's relationship to people, showing the
degree of tolerance of unacceptable and unpleasant mental states, qualities and actions of partners in
interaction". [7, P. 396]. He identified the following types of communicative tolerance: • situational
communicative tolerance (tolerant attitude of a given person to this particular person); • typological
communicative tolerance (tolerant attitude of a person towards collective types of individuals or
groups of people); • professional communicative tolerance (tolerant attitude towards collective types
of people with whom one has to deal by the nature of the activity); • general communicative tolerance
(tolerant attitude towards people in general; tendencies due to life experience, attitudes, character
traits, moral principles, the state of human mental health) [16, p. 405]. If we consider other authors,
then E.A. Kalach notes that the tolerance shown by the individual in the process of communication
(communicative tolerance) is, first of all, a stable psychological characteristic of the personality,
characterized by a two-level structure: 1) the level of consciousness in the form of the attitude of the
personality and 2) the level of behavior as a conscious action or deed. In addition, according to the
researcher, this category “captures a special tolerant, peaceful, conflict-free, respectful, trusting,
empathic, equivalent type of relationship within the framework of subject-subject interaction
(communication)”. [17, P. 49-50]. And L.A. Nikolaeva understands communicative tolerance as the
spiritual and physical state of an individual, coordinating a certain type of his relationship with
communication partners and including the value characteristics of the individual, which contribute to
the formation and development of tolerant communication. In the context of his research, the author
notes that the phenomenon of communicative tolerance “in the professional activity of a lawyer is
based on partial or complete acceptance of the views and communicative characteristics of a
communication partner to achieve mutual or general well-being in a legal way”. [18, P. 39]. SV
Rusakova, within the framework of her research, understands communicative tolerance as a
personality characteristic, manifested in the interaction of subjects of the educational process and
expressed in understanding, acceptance and recognition of the other. [19, P. 35]. Z. A. Ageeva notes
in turn that a person either does not see significant differences between the manifestations of his own
and someone else's personality, or does not experience negative feelings about such differences. [20,
P. 49]. Considering all the definitions, we can come to the conclusion that communicative tolerance
is at the same time a professionally significant quality for a good employee. In addition, all of the
above authors are unanimous in the opinion that communicative tolerance is manifested as the ability
to interact and communicate with other people.
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